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~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Internet marketing"
~subject:"Social web"
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Internet marketing
Social web
Brand management
76
Markenführung
76
Consumer behaviour
50
Konsumentenverhalten
50
Brand image
42
Markenimage
42
Brand
27
Markenartikel
26
Beziehungsmarketing
12
Relationship marketing
12
Innovation
10
Advertising effects
9
Marketing management
9
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9
Social Web
9
Werbewirkung
9
New product development
7
Brand extension
6
Markentransfer
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Online-Marketing
6
Produktentwicklung
6
Brand equity
4
Branding
4
Customer satisfaction
4
Erfolgsfaktor
4
Innovation management
4
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Beschwerdemanagement
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Brand architecture
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Aravindakshan, Ashwin
1
Barone, Michael J.
1
Brady, Michael K.
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Chandrasekaran, Deepa
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Dahl, Darren W.
1
Fischer, Eileen
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Giebelhausen, Michael D.
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1
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1
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1
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Journal of the Academy of Marketing Science
Journal of business research : JBR
124
The journal of product & brand management
65
International journal of internet marketing and advertising : IJIMA
59
The journal of brand management : an international journal
59
Journal of retailing and consumer services
58
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
37
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
35
Journal of marketing communications
30
SpringerLink / Bücher
30
Journal of promotion management : innovations in planning and applied research
29
International journal of advertising : the review of marketing communications
26
Business horizons
22
Journal of marketing management : MM
22
Journal of internet commerce
20
Marketing intelligence & planning
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Tourism management : research, policies, practice
18
Cogent business & management
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Journal of promotion management : JPM
17
Psychology & marketing
17
Journal of marketing
15
European journal of marketing : EJM
14
International journal of electronic marketing and retailing : IJEMR
14
Journal of advertising research
14
Journal of fashion marketing and management
14
Springer eBook Collection
14
Asia Pacific journal of marketing and logistics
13
European journal of marketing
12
International journal of advertising : the quarterly review of marketing communications
12
Journal of global marketing
12
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
12
Technological forecasting & social change : an international journal
12
European Sport management quarterly : ESMQ
11
Industrial marketing management : the international journal for industrial and high-tech firms
11
Social Branding : Strategien - Praxisbeispiele - Perspektiven
11
Springer Proceedings in Business and Economics
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
Innovatives Markenmanagement
10
International journal of consumer studies
10
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ECONIS (ZBW)
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1
How does consumer engagement evolve when brands post across multiple social media?
Unnava, Vasu
;
Aravindakshan, Ashwin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 864-881
Persistent link: https://www.econbiz.de/10012614772
Saved in:
2
Pay attention, please! Person brand building in organized online attention economies
Smith, Andrew N.
;
Fischer, Eileen
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
2
,
pp. 258-279
Persistent link: https://www.econbiz.de/10012434105
Saved in:
3
Enhancing consumer engagement in an online brand community via user reputation signals : a multi-method analysis
Hanson, Sara
;
Jiang, Lan
;
Dahl, Darren W.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
2
,
pp. 349-367
Persistent link: https://www.econbiz.de/10012022592
Saved in:
4
When pushing back is good : the effectiveness of brand responses to social media complaints
Johnen, Marius
;
Schnittka, Oliver
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
5
,
pp. 858-878
Persistent link: https://www.econbiz.de/10012107337
Saved in:
5
Effects of offline ad content on online brand search : insights from super bowl advertising
Chandrasekaran, Deepa
;
Srinivasan, Raji
;
Sihi, Debika
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 403-430
Persistent link: https://www.econbiz.de/10011879695
Saved in:
6
Synergistic effects of social media and traditional marketing on brand sales : capturing the time-varying effects
Kumar, V.
;
Paulich, Brianna JeeWon
;
Greene, Mallik
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
2
,
pp. 268-288
Persistent link: https://www.econbiz.de/10011658080
Saved in:
7
Negative word of mouth can be a positive for consumers connected to the brand
Wilson, Andrew E.
;
Giebelhausen, Michael D.
;
Brady, …
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
4
,
pp. 534-547
Persistent link: https://www.econbiz.de/10011737468
Saved in:
8
How brand innovativeness creates advertising flexibility
Barone, Michael J.
;
Jewell, Robert D.
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
3
,
pp. 309-321
Persistent link: https://www.econbiz.de/10010363995
Saved in:
9
Firm-hosted online brand communities and new product success
Gruner, Richard L.
;
Homburg, Christian
;
Lukas, Bryan A.
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
1
,
pp. 29-48
Persistent link: https://www.econbiz.de/10010256716
Saved in:
10
Transcendent customer experience and brand community
Schouten, John W.
;
McAlexander, James H.
;
Koenig, Harold F.
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
3
,
pp. 357-368
Persistent link: https://www.econbiz.de/10003531764
Saved in:
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