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~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Konsumentenverhalten"
~subject:"Sponsoring"
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Search: subject_exact:"Werbeerfolgskontrolle"
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Konsumentenverhalten
Sponsoring
Advertising effects
28
Werbewirkung
28
Consumer behaviour
14
Advertising
12
Werbung
12
Brand
8
Brand management
8
Internet marketing
8
Markenartikel
8
Markenführung
8
Online-Marketing
8
Brand image
7
Markenimage
7
Fernsehwerbung
4
Television advertising
4
Emotion
3
Firm value
3
Marketing management
3
Marketingmanagement
3
Meta-Analyse
3
Meta-analysis
3
Unternehmenswert
3
Brand attitude
2
Creativity
2
Fernsehen
2
Kreativität
2
Preismanagement
2
Pricing strategy
2
Search engine
2
Social Web
2
Social web
2
Sponsorship
2
Suchmaschine
2
Television
2
Ad wear-in and wear-out
1
Advertising content
1
Advertising context
1
Advertising creativity
1
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3
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Article
16
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Article in journal
16
Aufsatz in Zeitschrift
16
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English
16
Author
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Brasel, S. Adam
2
Grewal, Dhruv
2
Alden, Dana
1
Bernritter, Stefan F.
1
Bleier, Alexander
1
Brannon, Daniel C.
1
Chandrasekaran, Deepa
1
Chen, Li
1
Chen, Qimei
1
Cleeren, Kathleen
1
Cornwell, T. Bettina
1
Dunn, Lea
1
Fajardo, Tatiana M.
1
Fossen, Beth L.
1
Gips, James
1
Hagtvedt, Henrik
1
He, Yi
1
Keeling, Debbie Isobel
1
Ketelaar, Paul E.
1
Kohli, Chrianjeev
1
Kristofferson, Kirk
1
Kwon, Youngbum
1
Leonhardt, James M.
1
Ma, Shuang
1
Meyer, Jan-Hinrich
1
Miller, Chadwick J.
1
Morgan, Carter
1
Motyka, Scott
1
Pauwels, Koen
1
Pezzuti, Todd
1
Qiuyan, Tao
1
Rutz, Oliver J.
1
Ruyter, Ko de
1
Salas, Jim
1
Sihi, Debika
1
Smith, Andrew N.
1
Sotgiu, Francesca
1
Srinivasan, Raji
1
Srinivasan, Shuba
1
Townsend, Claudia
1
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Journal of the Academy of Marketing Science
Journal of business research : JBR
135
Journal of marketing communications
133
International journal of advertising : the review of marketing communications
128
International journal of advertising : the quarterly review of marketing communications
98
Journal of retailing and consumer services
67
Journal of promotion management : innovations in planning and applied research
66
Psychology & marketing
64
Journal of promotion management : JPM
63
Journal of advertising research
54
International journal of internet marketing and advertising : IJIMA
53
Journal of advertising : official publication of the American Academy of Advertising
48
Marketing letters : a journal of research in marketing
40
Journal of marketing research : JMR
39
European journal of marketing : EJM
37
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
The journal of product & brand management
33
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
30
Journal of current issues and research in advertising : JCIRA
30
Asia Pacific journal of marketing and logistics
28
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
The journal of consumer marketing
27
Health marketing quarterly
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
The journal of brand management : an international journal
25
International journal of hospitality management
23
Journal of current issues and research in advertising
23
Marketing intelligence & planning
23
International journal of sports marketing & sponsorship
22
Marketing : ZFP ; journal of research and management
22
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of international consumer marketing
21
Journal of marketing
21
European journal of marketing
20
Journal of global marketing
19
Journal of consumer behaviour : an international research review
18
Young consumers : insight and ideas for responsible marketers
18
International journal of consumer studies
16
Journal of consumer marketing
16
Sport marketing quarterly : preferred journal of the Sport Marketing Association
16
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ECONIS (ZBW)
16
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16
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1
Advertising, incentives, and the upsell : how advertising differentially moderates customer- vs. retailer-directed price incentives' impact on consumers’ preferences for premium pr...
Miller, Chadwick J.
;
Brannon, Daniel C.
;
Salas, Jim
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
6
,
pp. 1043-1064
Persistent link: https://www.econbiz.de/10012659685
Saved in:
2
Behaviorally targeted location-based mobile marketing
Bernritter, Stefan F.
;
Ketelaar, Paul E.
;
Sotgiu, Francesca
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 677-702
Persistent link: https://www.econbiz.de/10012587383
Saved in:
3
Online program engagement and audience size during television ads
Fossen, Beth L.
;
Bleier, Alexander
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 743-761
Persistent link: https://www.econbiz.de/10012587469
Saved in:
4
What's not to like? : negations in brand messages increase consumer engagement
Pezzuti, Todd
;
Leonhardt, James M.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 675-694
Persistent link: https://www.econbiz.de/10014251257
Saved in:
5
The brand that wasn’t there : the impact of brand displacement on viewer engagement and brand attitude
Kristofferson, Kirk
;
Dunn, Lea
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 716-745
Persistent link: https://www.econbiz.de/10014251263
Saved in:
6
What drives digital engagement with sponsored videos? : an investigation of video influencers’ authenticity management strategies
Chen, Li
;
Yan, Yajie
;
Smith, Andrew N.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
1
,
pp. 198-221
Persistent link: https://www.econbiz.de/10013493175
Saved in:
7
Show it or say it : how brand familiarity influences the effectiveness of image-based versus text-based logos
Morgan, Carter
;
Fajardo, Tatiana M.
;
Townsend, Claudia
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 566-583
Persistent link: https://www.econbiz.de/10012548066
Saved in:
8
Categorical versus dimensional thinking : improving anti-stigma campaigns by matching health message frames and implicit worldviews
Meyer, Jan-Hinrich
;
Ruyter, Ko de
;
Grewal, Dhruv
; …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
2
,
pp. 222-245
Persistent link: https://www.econbiz.de/10012290947
Saved in:
9
Sponsorship-linked marketing : research surpluses and shortages
Cornwell, T. Bettina
;
Kwon, Youngbum
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 607-629
Persistent link: https://www.econbiz.de/10012293287
Saved in:
10
Informational or emotional appeals in crowdfunding message strategy : an empirical investigation of backers' support decisions
Xiang, Diandian
;
Zhang, Leinan
;
Qiuyan, Tao
;
Wang, Yonggui
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 1046-1063
Persistent link: https://www.econbiz.de/10012153434
Saved in:
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