//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Kundenbindungsprogramm"
~subject:"Kundenzufriedenheit"
~subject:"Unternehmenserfolg"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Customer relationship management"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Kundenbindungsprogramm
Kundenzufriedenheit
Unternehmenserfolg
Beziehungsmarketing
164
Relationship marketing
164
Consumer behaviour
76
Konsumentenverhalten
76
Customer satisfaction
33
Lieferantenmanagement
24
Supplier relationship management
24
Dienstleistungsqualität
22
Service quality
22
Salespeople
20
Verkaufspersonal
20
Customer value
17
Kundenwert
17
Marketing management
16
Marketingmanagement
16
Customer integration
13
Internet marketing
13
Kundenintegration
13
Online-Marketing
13
Social Web
13
Social web
13
Firm performance
12
USA
12
United States
12
Brand management
11
Loyalty program
11
Markenführung
11
Marketing theory
11
Marketingtheorie
11
Brand image
10
Customer engagement
10
Einzelhandel
10
Markenimage
10
Retail trade
10
B-to-B-Marketing
9
Business-to-business marketing
9
Dienstleistungssektor
9
more ...
less ...
Online availability
All
Undetermined
27
Free
1
Type of publication
All
Article
53
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
54
Aufsatz in Zeitschrift
54
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
54
Author
All
Kumar, V.
4
Palmatier, Robert W.
3
Grégoire, Yany
2
Homburg, Christian
2
Lam, Son K.
2
Steinhoff, Lena
2
Verhoef, Peter C.
2
Voorhees, Clay M.
2
Wieseke, Jan
2
Ahearne, Michael
1
Allen, Alexis M.
1
Arnold, Mark J.
1
Aurier, Philippe
1
Babin, Barry J.
1
Bagga, Charan K.
1
Bayón, Tomás
1
Beck, Jonathan M.
1
Beck, Joshua T.
1
Bednarek, Marei
1
Belli, Alex
1
Benavent, Christophe
1
Bendle, Neil T.
1
Bhagwat, Yashoda
1
Bharadwaj, Sundar
1
Bhargava, Mukesh
1
Bijmolt, Tammo H. A.
1
Bilstein, Nicola
1
Bitner, Mary Jo
1
Blut, Markus
1
Bolton, Ruth N.
1
Bornemann, Torsten
1
Brady, Michael K.
1
Brown, Tom
1
Bush, Victoria D.
1
Carlson, Brad D.
1
Carrillat, François A.
1
Chaker, Nawar N.
1
Chan, Kimmy Wa
1
Chatterjee, Sharmila C.
1
Chaudhuri, Malika
1
more ...
less ...
Published in...
All
Journal of the Academy of Marketing Science
Journal of retailing and consumer services
278
Journal of business research : JBR
177
International journal of hospitality management
147
The journal of services marketing
114
The service industries journal
70
Journal of hospitality marketing & management
69
Industrial marketing management : the international journal for industrial and high-tech firms
65
Journal of travel and tourism marketing
63
International journal of contemporary hospitality management
58
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
54
Cogent business & management
52
Tourism management : research, policies, practice
51
The journal of business & industrial marketing
50
Journal of service research : JSR
48
Asia Pacific journal of marketing and logistics
45
Service business
45
Services marketing quarterly
45
Journal of strategic marketing
44
Journal of service management
42
International journal of electronic customer relationship management : IJECRM
40
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
37
The international journal of bank marketing : IJBM
34
Psychology & marketing
33
The TQM journal : the international review of organizational improvement
33
European journal of marketing : EJM
32
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
31
Journal of retailing
29
SpringerLink / Bücher
29
Journal of marketing
27
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
27
International journal of electronic marketing and retailing : IJEMR
25
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
24
The international review of retail, distribution and consumer research
24
Total quality management & business excellence
24
International journal of quality and service sciences
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
22
Journal of Asian finance, economics and business : JAFEB
22
Journal of financial services marketing : JFSM
21
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
21
more ...
less ...
Source
All
ECONIS (ZBW)
54
Showing
1
-
10
of
54
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Separating customer heterogeneity, points pressure and rewarded behavior to assess a retail loyalty program
Nastasoiu, Alina
;
Bendle, Neil T.
;
Bagga, Charan K.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
6
,
pp. 1132-1150
Persistent link: https://www.econbiz.de/10012659705
Saved in:
2
Designing satisfying service encounters : website versus store touchpoints
Bolton, Ruth N.
;
Gustafsson, Anders
;
Tarasi, Crina O.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 85-107
Persistent link: https://www.econbiz.de/10012819742
Saved in:
3
40 years of loyalty programs : how effective are they? : generalizations from a meta-analysis
Belli, Alex
;
O'Rourke, Anne-Maree
;
Carrillat, François A.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 147-173
Persistent link: https://www.econbiz.de/10012819749
Saved in:
4
Customer-focused voice and rule-breaking in the frontlines
Gazzoli, Gabriel
;
Chaker, Nawar N.
;
Zablah, Alex R.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 388-409
Persistent link: https://www.econbiz.de/10012819765
Saved in:
5
Brand-generated social media content and its differential impact on loyalty program members
Hernández-Ortega, Blanca I.
;
Stanko, Michael A.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 1071-1090
Persistent link: https://www.econbiz.de/10013390497
Saved in:
6
From franchisee experience to customer experience : their effects on franchisee performance
Gill, Pushpinder
;
Kim, Stephen K.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
6
,
pp. 1175-1200
Persistent link: https://www.econbiz.de/10012659712
Saved in:
7
An emerging theory of loyalty program dynamics
Kim, Jisu J.
;
Steinhoff, Lena
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 71-95
Persistent link: https://www.econbiz.de/10012434088
Saved in:
8
Synergistic and cannibalization effects in a partnership loyalty program
Dorotic, Matilda
;
Fok, Dennis
;
Verhoef, Peter C.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 1021-1042
Persistent link: https://www.econbiz.de/10012614780
Saved in:
9
The interplay between business and personal trust on relationship performance in conditions of market turbulence
Mangus, Stephanie M.
;
Jones, Eli
;
Folse, Judith Anne …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
6
,
pp. 1138-1155
Persistent link: https://www.econbiz.de/10012386878
Saved in:
10
Customer engagement in social media : a framework and meta-analysis
Santini, Fernando de Oliveira
;
Ladeira, Wagner Junior
; …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
6
,
pp. 1211-1228
Persistent link: https://www.econbiz.de/10012386915
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->