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~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Kundenbindungsprogramm"
~subject:"Salespeople"
~subject:"USA"
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Search: subject_exact:"Customer relationship management"
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Kundenbindungsprogramm
Salespeople
USA
Beziehungsmarketing
171
Relationship marketing
171
Consumer behaviour
82
Konsumentenverhalten
82
Customer satisfaction
33
Kundenzufriedenheit
33
Lieferantenmanagement
24
Supplier relationship management
24
Dienstleistungsqualität
22
Service quality
22
Verkaufspersonal
20
Marketing management
19
Marketingmanagement
19
Customer value
17
Kundenwert
17
Customer integration
14
Kundenintegration
14
Brand management
13
Firm performance
13
Internet marketing
13
Loyalty program
13
Markenführung
13
Online-Marketing
13
Social Web
13
Social web
13
Unternehmenserfolg
13
Brand image
12
Markenimage
12
United States
12
Einzelhandel
11
Marketing theory
11
Marketingtheorie
11
Retail trade
11
Customer engagement
10
B-to-B-Marketing
9
Business-to-business marketing
9
Customer relationship management
9
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3
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Article
45
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45
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45
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English
45
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Homburg, Christian
3
Lam, Son K.
3
Palmatier, Robert W.
3
Wieseke, Jan
3
Alavi, Sascha
2
DeCarlo, Thomas E.
2
Gremler, Dwayne D.
2
Habel, Johannes
2
Hughes, Douglas E.
2
Klarmann, Martin
2
Kumar, V.
2
Rapp, Adam
2
Schmitz, Christian
2
Steinhoff, Lena
2
Walsh, Gianfranco
2
Ahearne, Michael
1
Albrecht, Arne Keno
1
Asselmann, Daniel
1
Bagga, Charan K.
1
Bagozzi, Richard P.
1
Beatty, Sharon E.
1
Beck, Jonathan M.
1
Beitelspacher, Lauren Skinner
1
Belli, Alex
1
Benavent, Christophe
1
Bendle, Neil T.
1
Berg, Wouter E. van den
1
Bharadwaj, Sundar
1
Bhargava, Mukesh
1
Bijmolt, Tammo H. A.
1
Bill, Fabian
1
Blut, Markus
1
Bornemann, Torsten
1
Brach, Simon
1
Brown, Tom
1
Böhm, Eva
1
Cadario, Romain
1
Carrillat, François A.
1
Chaker, Nawar N.
1
Chandon, Pierre
1
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Journal of the Academy of Marketing Science
Industrial marketing management : the international journal for industrial and high-tech firms
65
Journal of business research : JBR
56
Journal of retailing and consumer services
55
The journal of personal selling & sales management : JPSSM
41
International journal of hospitality management
39
The journal of business & industrial marketing
31
The journal of services marketing
31
Journal of marketing
23
Journal of service research : JSR
20
Journal of personal selling & sales management : JPSSM
18
The service industries journal
16
Journal of travel and tourism marketing
15
European journal of marketing : EJM
14
Journal of retailing
14
Psychology & marketing
13
Services marketing quarterly
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
International journal of retail & distribution management
12
Journal of hospitality marketing & management
12
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
12
Harvard business review : HBR
10
International journal of contemporary hospitality management
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
SpringerLink / Bücher
10
Strategy & leadership : a publication of Strategic Leadership Forum
10
The international review of retail, distribution and consumer research
10
Journal of business ethics : JOBE
9
Journal of strategic marketing
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Business horizons
8
International journal of electronic customer relationship management : IJECRM
8
Journal of financial services marketing : JFSM
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Journal of marketing management : MM
8
Marketing intelligence & planning
8
Working paper / National Bureau of Economic Research, Inc.
8
Academy of Management journal : AMJ
7
Asia Pacific journal of marketing and logistics
7
European journal of marketing
7
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ECONIS (ZBW)
45
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1
Customer-oriented salespeople's value creation and claiming in price negotiations
Kassemeier, Roland
;
Alavi, Sascha
;
Habel, Johannes
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 689-712
Persistent link: https://www.econbiz.de/10013389228
Saved in:
2
Personalized email marketing in loyalty programs : the role of multidimensional construal levels
Zhang, Junzhou
;
Liu-Thompkins, Yuping
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 196-216
Persistent link: https://www.econbiz.de/10015047083
Saved in:
3
Customer behavior across competitive loyalty programs
Khodakarami, Farnoosh
;
Petersen, J. Andrew
;
Venkatesan, …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
3
,
pp. 892-913
Persistent link: https://www.econbiz.de/10015048006
Saved in:
4
No conversion, no conversation : consequences of retail salespeople disengaging from unpromising prospects
Cron, William L.
;
Alavi, Sascha
;
Habel, Johannes
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 502-520
Persistent link: https://www.econbiz.de/10012548062
Saved in:
5
Separating customer heterogeneity, points pressure and rewarded behavior to assess a retail loyalty program
Nastasoiu, Alina
;
Bendle, Neil T.
;
Bagga, Charan K.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
6
,
pp. 1132-1150
Persistent link: https://www.econbiz.de/10012659705
Saved in:
6
Healthy in the wrong way : mismatching of marketers' food claim use and consumers' preferences in the United States but not France
Chandon, Pierre
;
Cadario, Romain
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
1
,
pp. 153-173
Persistent link: https://www.econbiz.de/10013493164
Saved in:
7
40 years of loyalty programs : how effective are they? : generalizations from a meta-analysis
Belli, Alex
;
O'Rourke, Anne-Maree
;
Carrillat, François A.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 147-173
Persistent link: https://www.econbiz.de/10012819749
Saved in:
8
Customer-focused voice and rule-breaking in the frontlines
Gazzoli, Gabriel
;
Chaker, Nawar N.
;
Zablah, Alex R.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 388-409
Persistent link: https://www.econbiz.de/10012819765
Saved in:
9
Brand-generated social media content and its differential impact on loyalty program members
Hernández-Ortega, Blanca I.
;
Stanko, Michael A.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 1071-1090
Persistent link: https://www.econbiz.de/10013390497
Saved in:
10
Synergistic and cannibalization effects in a partnership loyalty program
Dorotic, Matilda
;
Fok, Dennis
;
Verhoef, Peter C.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 1021-1042
Persistent link: https://www.econbiz.de/10012614780
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