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~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Lieferantenmanagement"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Case study"
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Journal of the Academy of Marketing Science
Arbeitsbericht / Institut für Unternehmensführung und Unternehmensforschung, Ruhr-Universität Bochum
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Exploring knowledge-intensive business services : knowledge management strategies
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Harvard-Business-Manager : das Wissen der Besten
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The impact of superstar and non-superstar software on hardware sales : the moderating role of hardware lifecycle
Gretz, Richard T.
;
Malshe, Ashwin
;
Bauer, Carlos
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 394-416
Persistent link: https://www.econbiz.de/10012107160
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