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~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Markenführung"
~subject:"Schätzung"
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Markenführung
Schätzung
Brand image
55
Markenimage
55
Consumer behaviour
43
Konsumentenverhalten
43
Brand management
40
Brand
19
Markenartikel
19
Personality psychology
15
Persönlichkeitspsychologie
15
Beziehungsmarketing
13
Relationship marketing
13
Marketing management
10
Marketingmanagement
10
Advertising effects
7
Brand extension
7
Markentransfer
7
Werbewirkung
7
Brand equity
5
Innovation
5
Cognition
4
Customer satisfaction
4
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4
Kognition
4
Kundenzufriedenheit
4
Social Web
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Social web
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Unternehmenserfolg
4
Arbeitsverhalten
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Brand extensions
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Customer loyalty
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Designation of origin
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Emotion
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Erfolgsfaktor
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Film industry
3
Filmwirtschaft
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Herkunftsbezeichnung
3
International marketing
3
Internationales Marketing
3
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English
41
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Brasel, S. Adam
2
Khamitov, Mansur
2
Alden, Dana
1
Alvarez, Cecilia M. O.
1
Baker, Thomas L.
1
Ballings, Michel
1
Baumeister, Christoph
1
Bei, Lien-ti
1
Bergkvist, Lars
1
Bharadwaj, Neeraj
1
Bodur, H. Onur
1
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1
Calantone, Roger J.
1
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1
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1
Chang, Yaping
1
Chatterjee, Rabikar
1
Chen, Qimei
1
Cleeren, Kathleen
1
Crosno, Jody L.
1
Dahl, Darren W.
1
Dekimpe, Marnik G.
1
Delre, Sebastiano A.
1
Diamantopoulos, Adamantios
1
Dickson, Peter R.
1
Dunn, Lea
1
Eisend, Martin
1
Enkawa, Takao
1
Fajardo, Tatiana M.
1
Folkes, Valerie S.
1
Frank, Björn
1
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1
Giebelhausen, Michael D.
1
Gino, Francesca
1
Gips, James
1
Grewal, Dhruv
1
Grohmann, Bianca
1
Gruner, Richard L.
1
Grégoire, Yany
1
Hagtvedt, Henrik
1
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Journal of the Academy of Marketing Science
Journal of business research : JBR
345
The journal of product & brand management
281
The journal of brand management : an international journal
276
Journal of retailing and consumer services
166
European journal of marketing : EJM
78
Psychology & marketing
73
Asia Pacific journal of marketing and logistics
72
Journal of marketing communications
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
64
Marketing intelligence & planning
64
International journal of hospitality management
61
Discussion paper series / IZA
56
Journal of international consumer marketing
51
Industrial marketing management : the international journal for industrial and high-tech firms
49
Journal of strategic marketing
47
Marketing letters : a journal of research in marketing
46
Journal of promotion management : innovations in planning and applied research
44
Cogent business & management
43
SpringerLink / Bücher
43
The IUP journal of brand management : IJBRM
42
The journal of consumer marketing
42
International journal of consumer studies
41
International journal of internet marketing and advertising : IJIMA
41
International marketing review
41
Journal of global marketing
41
Tourism management : research, policies, practice
41
Journal of marketing
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
37
Journal of promotion management : JPM
37
European journal of marketing
36
Journal of marketing management : MM
36
Journal of travel and tourism marketing
34
Journal of Islamic marketing
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
International journal of advertising : the review of marketing communications
29
Journal of fashion marketing and management
29
Qualitative market research : an international journal
28
Global business review
27
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ECONIS (ZBW)
41
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41
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date (oldest first)
1
How has the effect of brand
personality
on customer-based brand equity changed over time? : longitudinal evidence from a panel data set spanning 18 years
Luffarelli, Jonathan
;
Delre, Sebastiano A.
;
Landgraf, Polina
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 598-616
Persistent link: https://www.econbiz.de/10014251247
Saved in:
2
Managing customer satisfaction after a product recall : the joint role of remedy, brand equity, and severity
Mafael, Alexander
;
Raithel, Sascha
;
Hock, Stefan J.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 174-194
Persistent link: https://www.econbiz.de/10012819750
Saved in:
3
Getting more likes : the impact of narrative person and brand image on customer-brand interactions
Chang, Yaping
;
Li, You
;
Yan, Jun
;
Kumar, V.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 1027-1045
Persistent link: https://www.econbiz.de/10012153432
Saved in:
4
An empirical study of scarcity marketing strategies : limited-time products with umbrella branding in the beer market
Ishihara, Masakazu
;
Kwon, Minjung
;
Mizuno, Makoto
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1327-1350
Persistent link: https://www.econbiz.de/10014446679
Saved in:
5
Income inequality and consumer preference for private labels versus national brands
Kurt, Didem
;
Gino, Francesca
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 463-479
Persistent link: https://www.econbiz.de/10014251193
Saved in:
6
What's not to like? : negations in brand messages increase consumer engagement
Pezzuti, Todd
;
Leonhardt, James M.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 675-694
Persistent link: https://www.econbiz.de/10014251257
Saved in:
7
The brand that wasn’t there : the impact of brand displacement on viewer engagement and brand attitude
Kristofferson, Kirk
;
Dunn, Lea
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 716-745
Persistent link: https://www.econbiz.de/10014251263
Saved in:
8
Negative word of mouth can be a positive for consumers connected to the brand
Wilson, Andrew E.
;
Giebelhausen, Michael D.
;
Brady, …
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
4
,
pp. 534-547
Persistent link: https://www.econbiz.de/10011737468
Saved in:
9
What brand do I use for my new product? : the impact of new product branding decisions on firm value
Kovalenko, Larisa
;
Sorescu, Alina
;
Houston, Mark B.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 338-365
Persistent link: https://www.econbiz.de/10012819760
Saved in:
10
Technology devalues luxury? : exploring consumer responses to AI-designed luxury products
Xu, Lidan
;
Mehta, Ravi
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1135-1152
Persistent link: https://www.econbiz.de/10013463889
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