How has the effect of brand personality on customer-based brand equity changed over time? : longitudinal evidence from a panel data set spanning 18 years
Jonathan Luffarelli, Sebastiano A. Delre, Polina Landgraf
| Year of publication: |
2023
|
|---|---|
| Authors: | Luffarelli, Jonathan ; Delre, Sebastiano A. ; Landgraf, Polina |
| Subject: | Brand personality | Customer-based brand equity | Panel data | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Panel | Panel study | Markenartikel | Brand |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-022-00895-2 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014251247