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~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Marketingtheorie"
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Marketingtheorie
Beziehungsmarketing
164
Relationship marketing
164
Consumer behaviour
76
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76
Customer satisfaction
33
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33
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Journal of the Academy of Marketing Science
Industrial marketing management : the international journal for industrial and high-tech firms
16
Legends in marketing
8
Marketing theory
6
SpringerLink / Bücher
6
Journal of business research : JBR
5
The journal of services marketing
5
AMS review : official publication of the Academy of Marketing Science
4
European journal of marketing : EJM
4
Journal of business-to-business marketing
4
Journal of marketing
4
Journal of marketing research : JMR
4
The journal of business & industrial marketing
4
Journal of customer behaviour
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of historical research in marketing
3
Journal of marketing management : MM
3
Journal of retailing
3
Management decision : MD
3
Marketing : ZFP ; journal of research and management
3
Always learning
2
Applied Marketing Science /Angewandte Marketingforschung
2
Australasian marketing journal
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Handbook of relationship marketing
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International journal of hospitality management
2
Journal of business market management : JBM
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of strategic marketing
2
Journal of targeting, measurement and analysis for marketing
2
MSI reports : working paper series
2
Major theoretical debates and contemporary issues in marketing theory
2
Management working paper
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Marketing : journal of research and management
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
Meddelanden från Svenska Handelshögskolan
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Psychology & marketing
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Service business
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ECONIS (ZBW)
11
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1
Customer engagement in service
Kumar, V.
;
Rajan, Bharath
;
Gupta, Shaphali
;
Dalla …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 138-160
Persistent link: https://www.econbiz.de/10011996790
Saved in:
2
B2B relationship calculus : quantifying resource effects in service-dominant logic
DeLeon, Anthony J.
;
Chatterjee, Sharmila C.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 402-427
Persistent link: https://www.econbiz.de/10011685005
Saved in:
3
Exploring value propositions and service innovation : a service-dominant logic study
Skålén, Per
;
Gummerus, Johanna
;
Koskull, Catharina von
; …
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10010504693
Saved in:
4
Marketing IS management : the wisdom of Peter Drucker
Webster, Frederick E.
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
1
,
pp. 20-27
Persistent link: https://www.econbiz.de/10003830095
Saved in:
5
Consumer brand relationships : an investigation of two alternative models
Breivik, Einar
;
Thorbjørnsen, Helge
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
4
,
pp. 443-472
Persistent link: https://www.econbiz.de/10003800574
Saved in:
6
Commitment to a friend, a service provider, or a service company : are they distictions worth making?
Jones, Tim
;
Taylor, Shirley F.
;
Bansal, Harvir S.
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
4
,
pp. 473-487
Persistent link: https://www.econbiz.de/10003800575
Saved in:
7
Achieving relationship marketing effectiveness in business-to-business exchanges
Palmatier, Robert W.
;
Scheer, Lisa K.
;
Evans, Kenneth R.
; …
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 174-190
Persistent link: https://www.econbiz.de/10003725636
Saved in:
8
The moderating role of institutional networking in the customer orientation-trust/commitment-performance causal chain in China
Luo, Xueming
;
Hsu, Maxwell K.
;
Liu, Sandra S.
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 202-214
Persistent link: https://www.econbiz.de/10003725640
Saved in:
9
Customer betrayal and retaliation : when your best customers become your worst enemies
Grégoire, Yany
;
Fisher, Robert J.
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 247-261
Persistent link: https://www.econbiz.de/10003725646
Saved in:
10
Service-dominant logic : continuing the evolution
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10003679216
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