//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Marketingtheorie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"B2B-Marketing"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Marketingtheorie
B-to-B-Marketing
19
Business-to-business marketing
19
Lieferantenmanagement
10
Relationship marketing
10
Supplier relationship management
10
Beziehungsmarketing
9
Salespeople
7
Verkaufspersonal
7
Selling
6
Verkauf
6
Marketing management
5
Marketingmanagement
5
Customer satisfaction
4
Kundenzufriedenheit
4
Sales management
4
Internet marketing
3
Online-Marketing
3
Social Web
3
Social web
3
B2B
2
Betriebliche Wertschöpfung
2
Bundling strategy
2
Business-to-business
2
Cognition
2
Consumer behaviour
2
Customer service
2
Customer solutions
2
E-commerce
2
Electronic Commerce
2
Firm performance
2
Führungskräfte
2
Kognition
2
Konsumentenverhalten
2
Kundenservice
2
Leistungsbündel
2
Managers
2
Resource-based view
2
Ressourcenorientierter Ansatz
2
Sales
2
Salesperson performance
2
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Chatterjee, Sharmila C.
1
DeLeon, Anthony J.
1
Published in...
All
Journal of the Academy of Marketing Science
Industrial marketing management : the international journal for industrial and high-tech firms
35
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
11
Journal of business-to-business marketing
9
The journal of business & industrial marketing
6
Business-to-Business-Marketing
2
Journal of customer behaviour
2
Marketing theory
2
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
2
SpringerLink / Bücher
2
Applied Marketing Science / Angewandte Marketingforschung
1
Edward Elgar E-Book Archive
1
Elgar original reference
1
Entwicklungen des Investitionsgütermarketing
1
Fundamentals of business-to-business marketing
1
Gabler Edition Wissenschaft
1
Gabler Edition Wissenschaft / Applied Marketing Science / Angewandte Marketingforschung
1
Handbook of business-to-business marketing
1
International journal of services and operations management
1
Journal of Business & Industrial Marketing
1
Journal of business market management : JBM
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing research
1
Legends in marketing
1
Management decision : MD
1
Marketing : ZFP ; journal of research and management
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
Marketing-mix strategies - product strategy and promotion strategy
1
Neue betriebswirtschaftliche Forschung : Nbf
1
Prace naukowe / Akademia Ekonomiczna Im. Karola Adamieckiego
1
Research
1
Research handbooks in business and management series
1
Rethinking marketing : developing a new understanding of markets
1
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
1
The impact of theory on representations of the consumer and the marketing organisation
1
The marketing book
1
Volume 21, Issue 2
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
B2B relationship calculus : quantifying resource effects in service-dominant logic
DeLeon, Anthony J.
;
Chatterjee, Sharmila C.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 402-427
Persistent link: https://www.econbiz.de/10011685005
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->