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~isPartOf:"Journal of travel and tourism marketing"
~isPartOf:"Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert"
~subject:"Advertising effects"
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Search: subject_exact:"Markenpolitik"
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Advertising effects
Brand management
93
Markenführung
93
Brand image
35
Markenimage
35
Consumer behaviour
30
Konsumentenverhalten
30
Brand
21
Markenartikel
21
Tourism marketing
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Tourismusmarketing
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Beziehungsmarketing
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Relationship marketing
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Holiday behaviour
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Urlaubsverhalten
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Destination management
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Destinationsmanagement
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Digital media
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Cervera-Taulet, Amparo
1
Chang, Ching-Hung
1
Hudson, Simon
1
Hyun, Sunghyup Sean
1
Kim, Insin
1
Kim, Seontaik
1
King, Brian
1
Schlesinger, Ma. Walesska
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Shu, Shih-Tung
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Yagüe Guillén, María Jésus
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Journal of travel and tourism marketing
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
Journal of business research : JBR
49
International journal of advertising : the review of marketing communications
40
Journal of marketing communications
38
The journal of product & brand management
32
International journal of advertising : the quarterly review of marketing communications
29
Journal of promotion management : JPM
25
The journal of brand management : an international journal
25
Psychology & marketing
23
Journal of advertising research
19
Journal of promotion management : innovations in planning and applied research
19
International journal of internet marketing and advertising : IJIMA
18
SpringerLink / Bücher
18
Journal of retailing and consumer services
16
Marketing : ZFP ; journal of research and management
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Marketing letters : a journal of research in marketing
11
Marketing intelligence & planning
10
Asia Pacific journal of marketing and logistics
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
European journal of marketing : EJM
8
International journal of sports marketing & sponsorship
8
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of marketing research : JMR
8
Journal of the Academy of Marketing Science
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Springer eBook Collection / Business and Economics
8
The journal of consumer marketing
8
Gabler Edition Wissenschaft / Marken- und Produktmanagement
7
International journal of hospitality management
7
Journal of global marketing
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Journal of current issues and research in advertising
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of marketing
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of marketing management : MM
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Journal of strategic marketing
6
Research
6
European journal of marketing
5
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ECONIS (ZBW)
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1
First-class in-flight services and advertising effectiveness : antecedents of customer-centric innovativeness and brand loyalty in the United States (US) airline industry
Kim, Seontaik
;
Kim, Insin
;
Hyun, Sunghyup Sean
- In:
Journal of travel and tourism marketing
33
(
2016
)
1/3
,
pp. 118-140
Persistent link: https://www.econbiz.de/10011484678
Saved in:
2
Appealing to tourists via branded entertainment : from theory to practice
Hudson, Simon
;
Tung, Vincent
- In:
Journal of travel and tourism marketing
33
(
2016
),
pp. 123-137
Persistent link: https://www.econbiz.de/10011485043
Saved in:
3
Tourist perceptions of event-sponsor brand fit and sponsor brand attitude
Shu, Shih-Tung
;
King, Brian
;
Chang, Ching-Hung
- In:
Journal of travel and tourism marketing
32
(
2015
)
5/6
,
pp. 761-777
Persistent link: https://www.econbiz.de/10011387031
Saved in:
4
Influence of advertising on brand personality in the airline sector : the case of Spain
Cervera-Taulet, Amparo
;
Schlesinger, Ma. Walesska
; …
- In:
Journal of travel and tourism marketing
30
(
2013
)
5/6
,
pp. 445-454
Persistent link: https://www.econbiz.de/10010199567
Saved in:
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