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~isPartOf:"Journal of travel and tourism marketing"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Lambrecht, Anja"
~subject:"Internet marketing"
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Journal of travel and tourism marketing
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Tuck School of Business working paper / Tuck School of Business at Dartmouth
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ECONIS (ZBW)
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The effect of individual online reviews on purchase likelihood
Vana, Prasad
;
Lambrecht, Anja
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 708-730
Persistent link: https://www.econbiz.de/10012623403
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Advertising to early trend propagators : evidence from Twitter
Lambrecht, Anja
;
Tucker, Catherine
;
Wiertz, Caroline
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
2
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011864708
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