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~isPartOf:"Journal of travel and tourism marketing"
~language:"eng"
~person:"Yang, Yan"
~subject:"Markenführung"
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Markenführung
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Brand image
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customer-based brand equity for tourism destination (CBBETD)
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Yang, Yan
Hyun, Sunghyup Sean
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How customer experience affects the customer-based brand equity for tourism destinations
Yang, Yan
;
Liu, Xiaoming
;
Li, Jun
- In:
Journal of travel and tourism marketing
32
(
2015
),
pp. 97-113
Persistent link: https://www.econbiz.de/10011416156
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