How customer experience affects the customer-based brand equity for tourism destinations
Yan Yang, Xiaoming Liu, Jun Li
| Year of publication: |
2015
|
|---|---|
| Authors: | Yang, Yan ; Liu, Xiaoming ; Li, Jun |
| Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 32.2015, Supplement 1, p. 97-113
|
| Subject: | Customer experience (CE) | customer-based brand equity for tourism destination (CBBETD) | word-of-mouth (WOM) | service performance | Mainland Chinese outbound tourists | Markenimage | Brand image | Markenführung | Brand management | Tourismusmarketing | Tourism marketing | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Virales Marketing | Viral marketing | Tourismusregion | Tourism destination | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10548408.2014.997959 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011416156