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~isPartOf:"Journal of travel and tourism marketing"
~person:"Zhou, Heng"
~subject:"Großveranstaltung"
~subject:"Markenführung"
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Investigation into the festival brand co-creation mechanism : extended application of the customer-based brand equity model
Chi, Xiaoting
;
Zhou, Heng
;
Cai, Gangwei
;
Han, Heesup
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 377-395
Persistent link: https://www.econbiz.de/10014513650
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