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~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~isPartOf:"Young consumers : insight and ideas for responsible marketers"
~subject:"Online-Marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Markenidentität"
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Online-Marketing
Brand image
97
Markenimage
97
Tourism marketing
54
Tourismusmarketing
54
Destination management
47
Destinationsmanagement
47
Brand management
44
Markenführung
44
Consumer behaviour
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Urlaubsverhalten
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destination image
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Aufsatz in Zeitschrift
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Perdue, Richard R.
2
Shin, Hakseung
2
Ben-Shaul, Michal
1
Chan, Kara
1
Deans, Kenneth R.
1
Fan, Fei
1
Gaur, Jighyasu
1
Gnoth, Juergen
1
Gupta, Ritu
1
Joseph, Mathew
1
Kumar, Arvind
1
Kunja, Sambashiva Rao
1
Li, Yupeng
1
Micevski, Milena
1
Michaelidou, Nina
1
Moraes, Caroline
1
Moura, Francisco Tigre
1
Muniz, Fernanda
1
Prieler, Michael
1
Rao, Bramhani
1
Reichel, Arie
1
Siamagka, Nikoletta-Theofania
1
Sreejesh, S.
1
Srivastava, Ankur
1
Vashisht, Devika
1
Wang, Yan
1
Yazdanparast, Atefeh
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Young consumers : insight and ideas for responsible marketers
Journal of business research : JBR
50
International journal of internet marketing and advertising : IJIMA
33
The journal of product & brand management
32
Journal of retailing and consumer services
26
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
The journal of brand management : an international journal
21
Journal of marketing communications
16
Cogent business & management
14
Journal of promotion management : innovations in planning and applied research
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Tourism management : research, policies, practice
14
Marketing intelligence & planning
12
International journal of advertising : the review of marketing communications
10
Journal of promotion management : JPM
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
Tourism management perspectives : TMP
9
International journal of technology marketing : IJTMkt
8
Journal of marketing management : MM
8
Asia Pacific journal of marketing and logistics
7
International journal of electronic marketing and retailing : IJEMR
7
International journal of hospitality management
7
Journal of internet commerce
7
Business horizons
6
European journal of marketing : EJM
6
International journal of advertising : the quarterly review of marketing communications
6
International journal of sports marketing & sponsorship
6
International journal of consumer studies
5
Journal of advertising research
5
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
5
Journal of electronic commerce research : JECR
5
Journal of fashion marketing and management
5
Journal of strategic marketing
5
Psychology & marketing
5
European journal of marketing
4
Global business review
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of e-business research : an official publication of the Information Resources Management Association
4
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ECONIS (ZBW)
10
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1
Customer nontransactional value cocreation in an online hotel brand community : driving motivation, engagement behavior, and value beneficiary
Shin, Hakseung
;
Perdue, Richard R.
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
5
,
pp. 1088-1104
Persistent link: https://www.econbiz.de/10013258957
Saved in:
2
Developing a multi-dimensional measure of hotel brand customers' online engagement behaviors to capture non-transactional value
Shin, Hakseung
;
Perdue, Richard R.
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
3
,
pp. 593-609
Persistent link: https://www.econbiz.de/10014245435
Saved in:
3
How influencers' social media posts have an influence on audience engagement among young consumers
Fan, Fei
;
Chan, Kara
;
Wang, Yan
;
Li, Yupeng
;
Prieler, …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
4
,
pp. 427-444
Persistent link: https://www.econbiz.de/10014302740
Saved in:
4
Willingness to purchase refurbished products sold online : a qualitative inquiry of young consumers from an emerging market
Gaur, Jighyasu
;
Srivastava, Ankur
;
Gupta, Ritu
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
4
,
pp. 627-650
Persistent link: https://www.econbiz.de/10013454862
Saved in:
5
Mediating role of hedonic and utilitarian brand attitude between eWOM and purchase intentions : a context of brand fan pages in Facebook
Kunja, Sambashiva Rao
;
Kumar, Arvind
;
Rao, Bramhani
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013367766
Saved in:
6
Motives, modes of participation, and loyalty intentions of Facebook tourism brand page consumers
Ben-Shaul, Michal
;
Reichel, Arie
- In:
Journal of travel research : a quarterly publication of …
57
(
2018
)
4
,
pp. 453-471
Persistent link: https://www.econbiz.de/10011915445
Saved in:
7
Consumer based brand equity in the 21st century : an examination of the role of social media marketing
Yazdanparast, Atefeh
;
Joseph, Mathew
;
Muniz, Fernanda
- In:
Young consumers : insight and ideas for responsible …
17
(
2016
)
3
,
pp. 243-255
Persistent link: https://www.econbiz.de/10011615374
Saved in:
8
Impact of nature of advergames on brand recall and brand attitude among young Indian gamers : moderating roles of game-product congruence and persuasion knowledge
Vashisht, Devika
;
Sreejesh, S.
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
4
,
pp. 454-467
Persistent link: https://www.econbiz.de/10011522157
Saved in:
9
Localizing cultural values on tourism destination websites : the effects on users' willingness to travel and destination image
Moura, Francisco Tigre
;
Gnoth, Juergen
;
Deans, Kenneth R.
- In:
Journal of travel research : a quarterly publication of …
54
(
2015
)
4
,
pp. 528-542
Persistent link: https://www.econbiz.de/10011296028
Saved in:
10
Do marketers use visual representations of destinations that tourists value? : comparing visitors' image of a destination with marketer-controlled images online
Michaelidou, Nina
;
Siamagka, Nikoletta-Theofania
; …
- In:
Journal of travel research : a quarterly publication of …
52
(
2013
)
6
,
pp. 789-804
Persistent link: https://www.econbiz.de/10010200108
Saved in:
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