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~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~person:"Chung, Sunghun"
~person:"Mattila, Anna S."
~subject:"Virales Marketing"
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Virales Marketing
Consumer behaviour
2
Internet marketing
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Konsumentenverhalten
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Online-Marketing
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Viral marketing
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Beziehungsmarketing
1
Customer integration
1
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Online retailing
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Online-Handel
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Relationship marketing
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Smart tourism
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Social Web
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Tourism industry
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and information richness
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customer engagement
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destination marketing organizations
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incidental cue
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information load
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Chung, Sunghun
Mattila, Anna S.
Filieri, Raffaele
2
Angell, Rob
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Au, Norman
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Back, Ki-Joon
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Mehraliyev, Fuad
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Mkono, Muchazondida
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Journal of business research : JBR
1
Journal of service research : JSR
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
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Exploring the roles of DMO's social media efforts and information richness on customer engagement : empirical analysis on Facebook event pages
Lee, Minwoo
;
Hong, Jung Hwa
;
Chung, Sunghun
;
Back, Ki-Joon
- In:
Journal of travel research : a quarterly publication of …
60
(
2021
)
3
,
pp. 670-686
Persistent link: https://www.econbiz.de/10012492358
Saved in:
2
Online reviews : the role of information load and peripheral factors
Zhang, Lu
;
Wu, Luorong
;
Mattila, Anna S.
- In:
Journal of travel research : a quarterly publication of …
55
(
2016
)
3
,
pp. 299-310
Persistent link: https://www.econbiz.de/10011450694
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