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~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~person:"Hwang, Yoo Hee"
~person:"Park, Young-Hoon"
~person:"Verhoef, Peter C."
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Search: subject_exact:"Loyalty program"
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Beziehungsmarketing
2
Consumer behaviour
2
Customer satisfaction
2
Konsumentenverhalten
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Kundenbindungsprogramm
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Kundenzufriedenheit
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Loyalty program
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Relationship marketing
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Airline
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Fluggesellschaft
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Loyalty reward program
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Social status
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Sozialer Status
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Spillover effect
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Spillover-Effekt
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airlines
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cross-cultural
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demotion
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exclusivity
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loyalty
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loyalty reward program
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luck-based rewards
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self-construal
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status
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Hwang, Yoo Hee
Park, Young-Hoon
Verhoef, Peter C.
Mattila, Anna S.
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Marketing letters : a journal of research in marketing
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Foundations and trends in marketing : FTMKT
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International journal of hospitality management
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International journal of management reviews : IJMR
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of retailing
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Journal of the Academy of Marketing Science
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Spillover effects of status demotion on customer reactions to loyalty reward promotions : the role of need for status and exclusivity
Hwang, Yoo Hee
;
Mattila, Anna S.
- In:
Journal of travel research : a quarterly publication of …
58
(
2019
)
8
,
pp. 1302-1316
Persistent link: https://www.econbiz.de/10012150517
Saved in:
2
Is it my luck or loyalty? : the role of culture on customer preferences for loyalty reward types
Hwang, Yoo Hee
;
Mattila, Anna S.
- In:
Journal of travel research : a quarterly publication of …
57
(
2018
)
6
,
pp. 769-778
Persistent link: https://www.econbiz.de/10011927138
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