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~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~person:"Song, Myungkeun"
~subject:"Betriebliche Wertschöpfung"
~subject:"Pricing strategy"
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Betriebliche Wertschöpfung
Pricing strategy
Bundling strategy
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Consumer behaviour
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discount framing
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Song, Myungkeun
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Noone, Breffni M.
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Cross-category add-on bundling : impact of the consumption nature of bundled products on discount framing effectiveness
Song, Myungkeun
;
Noone, Breffni M.
;
Mattila, Anna S.
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
1
,
pp. 197-216
Persistent link: https://www.econbiz.de/10014245298
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