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~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~subject:"Place marketing"
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Place marketing
Standortmarketing
6
Tourism marketing
5
Tourismusmarketing
5
Brand image
4
Brand management
4
Markenführung
4
Markenimage
4
City marketing
3
Stadtmarketing
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Customer satisfaction
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Destination management
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Destinationsmanagement
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Urlaubsverhalten
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place attachment
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place brand
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place branding
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Relationship marketing
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brand experience
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community satisfaction
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customer-based place brand equity (CBPBE)
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destination brand
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destination brand loyalty
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destination brand-building behaviors
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destination branding
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downtown brand
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habitus
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investment attractiveness
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Aitken, Robert
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Bashir, Makhmoor
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Beckman, Eric
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Biran, Avital
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Bose, Sunny
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Campelo, Adriana
1
Chen, Ning
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Dwyer, Larry M.
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Gnoth, Juergen
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Hatch, Mary Jo
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Kavaratzis, Mihalis
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Kim, Youn-kyung
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Kumar, Archana
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Journal of business research : JBR
17
Branded spaces : experience enactments and entanglements
13
Handbook on place branding and marketing
13
Journal of marketing management : MM
12
Tourism management : research, policies, practice
10
The journal of product & brand management
8
Marketing theory
7
StadtLandMarke : strategische Markenführung als Erfolgsfaktor im Location-Branding
7
The marketing review
7
International review on public and non-profit marketing
6
Journal of travel and tourism marketing
6
Strategic place branding methodologies and theory for tourist attraction
6
Urban events, place branding and promotion : place event marketing
6
SpringerLink / Bücher
5
The journal of brand management : an international journal
5
Beiträge von AbsolventInnen des MCI Tourismus zu Entrepreneurship, Marketing und Destinationsmanagement
4
Qualitative market research : an international journal
4
Springer eBook Collection
4
Standortwettbewerb und Tourismus : regionale Erfolgsstrategien
4
Advances in hospitality, tourism, and the services industry (AHTSI) book series
3
Bausteine der Regionalentwicklung
3
Brand research : [an outcome of the second International Conference on Brand Management]
3
International journal of leisure and tourism marketing : IJLTM
3
International journal of wine business research : IJWBR
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Kongresse, Tagungen und Events : Potenziale, Strategien und Trends der Veranstaltungswirtschaft
3
Lebensqualität und Standortattraktivität : Kultur, Mobilität und regionale Marken als Erfolgfaktoren
3
Prace naukowe Uniwersytetu Ekonomicznego we Wrocławiu
3
Public management review
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Africa journal of management
2
Annals of tourism research : ATR ; a social sciences journal
2
Arbeitspapiere des Fachgebietes BWL, Marketing
2
Brands and branding
2
Brands and branding geographies
2
Europäische Hochschulschriften / 5
2
Forschung aktuell
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Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
2
International journal of Indian culture and business management : IJICBM
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1
Customer-based place brand equity and tourism : a regional identity perspective
Bose, Sunny
;
Pradhan, Sudeepta
;
Bashir, Makhmoor
;
Roy, …
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
3
,
pp. 511-527
Persistent link: https://www.econbiz.de/10012880233
Saved in:
2
The elusive destination brand and the ATLAS wheel of place brand management
Kavaratzis, Mihalis
;
Hatch, Mary Jo
- In:
Journal of travel research : a quarterly publication of …
60
(
2021
)
1
,
pp. 3-15
Persistent link: https://www.econbiz.de/10012425161
Saved in:
3
Residents' place satisfaction and place attachment on destination brand-building behaviors : conceptual and empirical differentiation
Chen, Ning
;
Dwyer, Larry M.
- In:
Journal of travel research : a quarterly publication of …
57
(
2018
)
8
,
pp. 1026-1041
Persistent link: https://www.econbiz.de/10011938060
Saved in:
4
An exploratory study of residents’ perception of place image : the case of Kavala
Stylidis, Dimitrios
;
Sit, Jason
;
Biran, Avital
- In:
Journal of travel research : a quarterly publication of …
55
(
2016
)
5
,
pp. 659-674
Persistent link: https://www.econbiz.de/10011486278
Saved in:
5
Sense of place : the importance for destination branding
Campelo, Adriana
;
Aitken, Robert
;
Thyne, Maree
;
Gnoth, …
- In:
Journal of travel research : a quarterly publication of …
53
(
2014
)
2
,
pp. 154-166
Persistent link: https://www.econbiz.de/10010254360
Saved in:
6
The impact of brand experience on downtown success
Beckman, Eric
;
Kumar, Archana
;
Kim, Youn-kyung
- In:
Journal of travel research : a quarterly publication of …
52
(
2013
)
5
,
pp. 646-658
Persistent link: https://www.econbiz.de/10009791042
Saved in:
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