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~isPartOf:"Kundenbeziehungen im Dienstleistungsbereich"
~isPartOf:"Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention"
~person:"Barnes, James G."
~person:"Hennig-Thurau, Thorsten"
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Barnes, James G.
Hennig-Thurau, Thorsten
Stauss, Bernd
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Kundenbeziehungen im Dienstleistungsbereich
Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Journal of service research : JSR
2
Die Betriebswirtschaft : DBW
1
Erfolg durch Dienen? : Beiträge zur wertsteigernden Führung von Dienstleistungsunternehmen
1
Handbuch Kundenbindungsmanagement
1
Innovation und Absatz
1
Internal marketing : directions for management
1
International handbook of organizational teamwork and cooperative working
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of retailing
1
Journal of the Academy of Marketing Science
1
Managing customer relationships : a strategic framework
1
Marketing research : state-of-the-art perspectives ; handbook of the American Marketing Association & Professional Marketing Research Society
1
Marketing-mix strategies - distribution strategy and pricing strategy
1
Markt und Konsum
1
Psychology & marketing
1
Reihe: Marketing und Medien
1
Sammlung Poeschel
1
Service Excellence als Impulsgeber : Strategien - Management - Innovationen - Branchen ; Bernd Stauss zum 60. Geburtstag
1
Service quality and management
1
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ECONIS (ZBW)
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Closeness in customer relationships: examining the payback from getting closer to the customer
Barnes, James G.
- In:
Relationship marketing : gaining competitive advantage …
,
(pp. 89-105)
.
2000
Persistent link: https://www.econbiz.de/10001456708
Saved in:
2
Relationship marketing success through investments in customers
Hennig-Thurau, Thorsten
- In:
Relationship marketing : gaining competitive advantage …
,
(pp. 127-146)
.
2000
Persistent link: https://www.econbiz.de/10001456712
Saved in:
3
Why customers build relationships with companies - and why not
Hennig-Thurau, Thorsten
;
Gwinner, Kevin P.
;
Gremler, …
- In:
Relationship marketing : gaining competitive advantage …
,
(pp. 369-391)
.
2000
Persistent link: https://www.econbiz.de/10001456734
Saved in:
4
Die Qualität von Geschäftsbeziehungen auf Dienstleistungsmärkten: Konzeptualisierung, empirische Messung, Gestaltungshinweise
Hennig-Thurau, Thorsten
- In:
Kundenbeziehungen im Dienstleistungsbereich
,
(pp. 133-158)
.
2000
Persistent link: https://www.econbiz.de/10001497360
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