Why customers build relationships with companies - and why not
Thorsten Hennig-Thurau; Kevin P. Gwinner; Dwayne D. Gremler
| Year of publication: |
2000
|
|---|---|
| Authors: | Hennig-Thurau, Thorsten ; Gwinner, Kevin P. ; Gremler, Dwayne D. |
| Published in: |
Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention. - Berlin : Springer, ISBN 3-540-66942-6. - 2000, p. 369-391
|
| Subject: | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Motivation | Theorie | Theory | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Notes: | In:Relationship marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001456734