Toward a theory of repeat purchase drivers for consumer services
Michael Paul; Thorsten Hennig-Thurau; Dwayne D. Gremler; Kevin P. Gwinner; Caroline Wiertz
| Year of publication: |
2009
|
|---|---|
| Authors: | Paul, Michael ; Hennig-Thurau, Thorsten ; Gremler, Dwayne D. ; Gwinner, Kevin P. ; Wiertz, Caroline |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 37.2009, 2, p. 215-237
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Dienstleistungssektor | Service industry | USA | United States | Deutschland | Germany |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003851360