To delight, or not to delight? : this is the question service firms must address
Donald C. Barnes, Michelle Bednarz Beauchamp, and Cynthia Webster
| Year of publication: |
2010
|
|---|---|
| Authors: | Barnes, Donald C. ; Bednarz Beauchamp, Michelle ; Webster, Cynthia |
| Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 18.2010, 3, p. 275-283
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| Subject: | Dienstleistungssektor | Service industry | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003997681