Delighting baby boomers and millennials : factors that matter most
Year of publication: |
2015
|
---|---|
Authors: | Bednarz Beauchamp, Michelle ; Barnes, Donald C. |
Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 23.2015, 3, p. 338-350
|
Subject: | Zielgruppe | Target group | Altersgruppe | Age group | Geschlechterforschung | Gender studies | Emotionale Werbung | Emotional branding |
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