//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Kundenkarten : Kundenkartenprogramme erfolgreich gestalten"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"The international review of retail, distribution and consumer research"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Kundenbindungsinstrument"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Kundenbindungsprogramm
20
Loyalty program
20
Beziehungsmarketing
12
Relationship marketing
12
Consumer behaviour
7
Konsumentenverhalten
7
Deutschland
6
Germany
6
Einzelhandel
5
Loyalty programs
5
Retail trade
5
Sales promotion
4
Verkaufsförderung
4
Einführung
3
Implementation
3
Theorie
3
Theory
3
Customer satisfaction
2
Data Mining
2
Data mining
2
Food retailing
2
Kundenzufriedenheit
2
Lebensmitteleinzelhandel
2
Loyalty program design
2
Marketing management
2
Marketingmanagement
2
Rabatt
2
Rebate
2
Retailing
2
Betriebliche Kennzahl
1
Big Data
1
Big data
1
Buyer heterogeneity
1
China
1
Combined currency
1
Compensation system
1
Consumer flexibility
1
Consumer motivation
1
Controlling
1
Coupon
1
more ...
less ...
Online availability
All
Undetermined
8
Type of publication
All
Article
20
Type of publication (narrower categories)
All
Article in journal
15
Aufsatz in Zeitschrift
15
Aufsatz im Buch
5
Book section
5
Conference paper
1
Konferenzbeitrag
1
Language
All
English
15
German
5
Author
All
Breugelmans, Els
4
Scheer, Burkhard
4
Bijmolt, Tammo H. A.
3
Göhlich, Frederike
3
Götz, Oliver
3
Hoffmann, Anke
3
Naß, Stephan
3
Dorotic, Matilda
2
Liu-Thompkins, Yuping
2
Basso, Leonardo J.
1
Bendle, Neil T.
1
Bradlow, Eric T.
1
Chun, So Yeon
1
Duffy, Rachel
1
Fearne, Andrew P.
1
Flores, Constanza
1
Fok, Dennis
1
García-Gómez, Blanca
1
Gardete, Pedro
1
Gutiérrez-Arranz, Ana Maria
1
Gutiérrez-Cillán, Jesús
1
Han, Bin
1
Horne, Daniel
1
Huang, Wei
1
Hundertmark, Annika
1
Kannan, P. K.
1
Kopalle, Praveen K.
1
Montoya, Ricardo
1
Neslin, Scott A.
1
Park, Young-Hoon
1
Rese, Mario
1
Restrepo Amariles, David
1
Roehm, Harper A.
1
Roehm, Michelle L.
1
Sayman, Serdar
1
Schimmelpfennig, Heiko
1
Schneider, Svenja
1
Schons, Laura Marie
1
Stourm, Valeria
1
Söderlund, Magnus
1
more ...
less ...
Published in...
All
Kundenkarten : Kundenkartenprogramme erfolgreich gestalten
Marketing letters : a journal of research in marketing
The international review of retail, distribution and consumer research
Journal of retailing and consumer services
42
Journal of business research : JBR
24
Handbuch Couponing
18
International journal of hospitality management
16
Journal of retailing
14
Journal of the Academy of Marketing Science
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
SpringerLink / Bücher
10
European journal of marketing : EJM
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of marketing
8
Journal of travel and tourism marketing
8
The journal of services marketing
8
International journal of contemporary hospitality management
7
Journal of hospitality marketing & management
7
NBER working paper series
7
The service industries journal
7
International journal of retail & distribution management
6
Journal of marketing research : JMR
6
Journal of promotion management : JPM
6
Journal of revenue and pricing management
6
European journal of operational research : EJOR
5
Information systems research : ISR
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Kundenmanagement & Electronic Commerce
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
NBER Working Paper
5
Psychology & marketing
5
The journal of consumer marketing
5
Working paper / National Bureau of Economic Research, Inc.
5
Asia Pacific journal of marketing and logistics
4
International journal of production research
4
Journal of air transport management
4
Journal of consumer behaviour : an international research review
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
more ...
less ...
Source
All
ECONIS (ZBW)
20
Showing
1
-
10
of
20
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Evaluating the impact of VAT-free promotion : the role of loyalty program membership and category characteristics
Vafainia, Saeid
;
Breugelmans, Els
;
Bijmolt, Tammo H. A.
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
4
,
pp. 455-476
Persistent link: https://www.econbiz.de/10012793434
Saved in:
2
Refocusing loyalty programs in the era of big data : a societal lens paradigm
Stourm, Valeria
;
Neslin, Scott A.
;
Bradlow, Eric T.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
4
,
pp. 405-418
Persistent link: https://www.econbiz.de/10012417694
Saved in:
3
Buying free rewards : the impact of a points-plus-cash promotion on purchase and reward redemption
Montoya, Ricardo
;
Flores, Constanza
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 107-118
Persistent link: https://www.econbiz.de/10012017470
Saved in:
4
Redemption time for coupons with limited duration : role of regulatory focus and product type
Wang, Jing
;
Huang, Wei
- In:
The international review of retail, distribution and …
29
(
2019
)
2
,
pp. 125-138
Persistent link: https://www.econbiz.de/10012208807
Saved in:
5
Can the label "member" in a loyalty program context boost customer satisfaction?
Söderlund, Magnus
- In:
The international review of retail, distribution and …
29
(
2019
)
3
,
pp. 340-357
Persistent link: https://www.econbiz.de/10012209287
Saved in:
6
The effect of loyalty program expiration policy on consumer behavior
Breugelmans, Els
;
Liu-Thompkins, Yuping
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
4
,
pp. 537-550
Persistent link: https://www.econbiz.de/10011780859
Saved in:
7
Price discrimination through multi-level loyalty programs
Sayman, Serdar
;
Usman, Murat
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 687-697
Persistent link: https://www.econbiz.de/10011614538
Saved in:
8
Gift cards : a review and research agenda
Horne, Daniel
;
Bendle, Neil T.
- In:
The international review of retail, distribution and …
26
(
2016
)
2
,
pp. 171-201
Persistent link: https://www.econbiz.de/10011648631
Saved in:
9
Advancing research on loyalty programs : a future research agenda
Breugelmans, Els
;
Bijmolt, Tammo H. A.
;
Zhang, Jie
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 127-139
Persistent link: https://www.econbiz.de/10011339370
Saved in:
10
Exploring supermarket loyalty card analysis to identify who buys fairtrade
Yamoah, Fred Amofa
;
Fearne, Andrew P.
;
Duffy, Rachel
- In:
The international review of retail, distribution and …
24
(
2014
)
3
,
pp. 328-346
Persistent link: https://www.econbiz.de/10010366988
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->