//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Kundenkarten : Kundenkartenprogramme erfolgreich gestalten"
~isPartOf:"Psychology & marketing"
~isPartOf:"The international review of retail, distribution and consumer research"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Kundenbindungsinstrument"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Kundenbindungsprogramm
17
Loyalty program
17
Consumer behaviour
9
Konsumentenverhalten
9
Beziehungsmarketing
8
Relationship marketing
8
Deutschland
6
Germany
6
Einführung
3
Implementation
3
Customer satisfaction
2
Einzelhandel
2
Food retailing
2
Kundenzufriedenheit
2
Lebensmitteleinzelhandel
2
Online retailing
2
Online-Handel
2
Retail trade
2
USA
2
United States
2
Betriebliche Kennzahl
1
Biological data
1
Biologische Daten
1
Brand
1
Brand management
1
China
1
Consumer motivation
1
Controlling
1
Coupon
1
Credit card
1
Cultural identity
1
Customer retention
1
Customer value
1
Data Mining
1
Data mining
1
Erfolgsfaktor
1
Fair trade
1
Fairer Handel
1
Financial ratio
1
Geschenk
1
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Article
17
Type of publication (narrower categories)
All
Article in journal
12
Aufsatz in Zeitschrift
12
Aufsatz im Buch
5
Book section
5
Language
All
English
12
German
5
Author
All
Scheer, Burkhard
4
Göhlich, Frederike
3
Götz, Oliver
3
Hoffmann, Anke
3
Naß, Stephan
3
Yi, Youjae
2
Ahn, Sun Joo
1
Alexander, Veronika
1
Bendle, Neil T.
1
Duffy, Rachel
1
Fearne, Andrew P.
1
García-Gómez, Blanca
1
Gutiérrez-Arranz, Ana Maria
1
Gutiérrez-Cillán, Jesús
1
Han, Bin
1
Horne, Daniel
1
Huang, Wei
1
Hundertmark, Annika
1
Kim, Claire Heeryung
1
Kim, Kyongseok
1
Rese, Mario
1
Sajtos, Laszlo
1
Schimmelpfennig, Heiko
1
Schneider, Svenja
1
Schons, Laura Marie
1
Suh, Jung-chae
1
Söderlund, Magnus
1
Tripp, Sophie
1
Wang, Jing
1
Witza, Daniel
1
Yamoah, Fred Amofa
1
Yit Sean Chong
1
Zak, Paul J.
1
Zhang, Zhe
1
more ...
less ...
Published in...
All
Kundenkarten : Kundenkartenprogramme erfolgreich gestalten
Psychology & marketing
The international review of retail, distribution and consumer research
Journal of retailing and consumer services
42
Journal of business research : JBR
24
Handbuch Couponing
18
International journal of hospitality management
16
Journal of retailing
14
Journal of the Academy of Marketing Science
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
SpringerLink / Bücher
10
European journal of marketing : EJM
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of marketing
8
Journal of travel and tourism marketing
8
Marketing letters : a journal of research in marketing
8
The journal of services marketing
8
International journal of contemporary hospitality management
7
Journal of hospitality marketing & management
7
NBER working paper series
7
The service industries journal
7
International journal of retail & distribution management
6
Journal of marketing research : JMR
6
Journal of promotion management : JPM
6
Journal of revenue and pricing management
6
European journal of operational research : EJOR
5
Information systems research : ISR
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Kundenmanagement & Electronic Commerce
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
NBER Working Paper
5
The journal of consumer marketing
5
Working paper / National Bureau of Economic Research, Inc.
5
Asia Pacific journal of marketing and logistics
4
International journal of production research
4
Journal of air transport management
4
Journal of consumer behaviour : an international research review
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
more ...
less ...
Source
All
ECONIS (ZBW)
17
Showing
1
-
10
of
17
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Redemption time for coupons with limited duration : role of regulatory focus and product type
Wang, Jing
;
Huang, Wei
- In:
The international review of retail, distribution and …
29
(
2019
)
2
,
pp. 125-138
Persistent link: https://www.econbiz.de/10012208807
Saved in:
2
Can the label "member" in a loyalty program context boost customer satisfaction?
Söderlund, Magnus
- In:
The international review of retail, distribution and …
29
(
2019
)
3
,
pp. 340-357
Persistent link: https://www.econbiz.de/10012209287
Saved in:
3
Boasting and aspiring, as status-reinforcing mechanisms in status-based loyalty programs
Sajtos, Laszlo
;
Yit Sean Chong
- In:
Psychology & marketing
35
(
2018
)
9
,
pp. 640-651
Persistent link: https://www.econbiz.de/10011970126
Saved in:
4
Rewards that undermine customer loyalty? : a motivational approach to loyalty programs
Kim, Kyongseok
;
Ahn, Sun Joo
- In:
Psychology & marketing
34
(
2017
)
9
,
pp. 842-852
Persistent link: https://www.econbiz.de/10011738107
Saved in:
5
The effects of impression management on coupon redemption across cultures
Kim, Claire Heeryung
;
Yi, Youjae
- In:
Psychology & marketing
33
(
2016
)
7
,
pp. 573-583
Persistent link: https://www.econbiz.de/10011508457
Saved in:
6
Gift cards : a review and research agenda
Horne, Daniel
;
Bendle, Neil T.
- In:
The international review of retail, distribution and …
26
(
2016
)
2
,
pp. 171-201
Persistent link: https://www.econbiz.de/10011648631
Saved in:
7
Preliminary evidence for the neurophysiologic effects of online coupons : changes in oxytocin, stress, and mood
Alexander, Veronika
;
Tripp, Sophie
;
Zak, Paul J.
- In:
Psychology & marketing
32
(
2015
)
9
,
pp. 977-986
Persistent link: https://www.econbiz.de/10011340186
Saved in:
8
Exploring supermarket loyalty card analysis to identify who buys fairtrade
Yamoah, Fred Amofa
;
Fearne, Andrew P.
;
Duffy, Rachel
- In:
The international review of retail, distribution and …
24
(
2014
)
3
,
pp. 328-346
Persistent link: https://www.econbiz.de/10010366988
Saved in:
9
Loyalty program types as drivers of customer retention : a comparison of stand-alone programs and multi-vendor loyalty programs through the lens of transaction cost economics
Rese, Mario
;
Hundertmark, Annika
;
Schimmelpfennig, Heiko
; …
- In:
The international review of retail, distribution and …
23
(
2013
)
3
,
pp. 305-323
Persistent link: https://www.econbiz.de/10009781169
Saved in:
10
Do comsumption goals matter? : the effects of online loyalty programs in the satisfaction-loyalty relation
Suh, Jung-chae
;
Yi, Youjae
- In:
Psychology & marketing
29
(
2012
)
8
,
pp. 549-557
Persistent link: https://www.econbiz.de/10009575078
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->