Loyalty program types as drivers of customer retention : a comparison of stand-alone programs and multi-vendor loyalty programs through the lens of transaction cost economics
Mario Rese, Annika Hundertmark, Heiko Schimmelpfennig and Laura Marie Schons
| Year of publication: |
2013
|
|---|---|
| Authors: | Rese, Mario ; Hundertmark, Annika ; Schimmelpfennig, Heiko ; Edinger-Schons, Laura Marie |
| Published in: |
The international review of retail, distribution and consumer research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0959-3969, ZDB-ID 1098588-8. - Vol. 23.2013, 3, p. 305-323
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| Subject: | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade | Kundenbindungsprogramm | Loyalty program | Transaktionskosten | Transaction costs | Deutschland | Germany |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009781169