Loyalty program types as drivers of customer retention: a comparison of stand-alone programs and multi-vendor loyalty programs through the lens of transaction cost economics
| Year of publication: |
2013
|
|---|---|
| Authors: | Rese, Mario ; Hundertmark, Annika ; Schimmelpfennig, Heiko ; Schons, Laura Marie |
| Published in: |
The international review of retail, distribution and consumer research. - London : Routledge, ISSN 0959-3969, ZDB-ID 10985888. - Vol. 23.2013, 3 (1.7.), p. 305-323
|