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~isPartOf:"Kundenkarten : Kundenkartenprogramme erfolgreich gestalten"
~isPartOf:"The international review of retail, distribution and consumer research"
~subject:"Relationship marketing"
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Search: subject_exact:"Kundenbindungsinstrument"
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Relationship marketing
Kundenbindungsprogramm
12
Loyalty program
12
Beziehungsmarketing
6
Deutschland
6
Germany
6
Consumer behaviour
4
Konsumentenverhalten
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Einführung
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Fair trade
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Kreditkarte
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Gutiérrez-Cillán, Jesús
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Göhlich, Frederike
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Götz, Oliver
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Hoffmann, Anke
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Hundertmark, Annika
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Naß, Stephan
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Rese, Mario
1
Schimmelpfennig, Heiko
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Schneider, Svenja
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Kundenkarten : Kundenkartenprogramme erfolgreich gestalten
The international review of retail, distribution and consumer research
Journal of retailing and consumer services
22
Journal of business research : JBR
19
International journal of hospitality management
13
Journal of the Academy of Marketing Science
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
The journal of services marketing
8
Journal of travel and tourism marketing
7
European journal of marketing : EJM
6
Journal of hospitality marketing & management
6
Journal of retailing
6
Marketing letters : a journal of research in marketing
6
International journal of contemporary hospitality management
5
The service industries journal
5
International journal of retail & distribution management
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of marketing research : JMR
4
SpringerLink / Bücher
4
The Cornell hospitality quarterly
4
Tourism management : research, policies, practice
4
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
3
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of business economics : JBE
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of financial services marketing : JFSM
3
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Administrative Sciences : open access journal
2
Asia Pacific journal of marketing and logistics
2
Central European business review : CEBR
2
Dissertation Series CentER
2
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
2
European journal of marketing
2
European journal of operational research : EJOR
2
Gabler Edition Wissenschaft
2
Handbuch Kundenbindungsmanagement
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of business innovation and research
2
International journal of electronic customer relationship management : IJECRM
2
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ECONIS (ZBW)
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1
Can the label "member" in a loyalty program context boost customer satisfaction?
Söderlund, Magnus
- In:
The international review of retail, distribution and …
29
(
2019
)
3
,
pp. 340-357
Persistent link: https://www.econbiz.de/10012209287
Saved in:
2
Exploring supermarket loyalty card analysis to identify who buys fairtrade
Yamoah, Fred Amofa
;
Fearne, Andrew P.
;
Duffy, Rachel
- In:
The international review of retail, distribution and …
24
(
2014
)
3
,
pp. 328-346
Persistent link: https://www.econbiz.de/10010366988
Saved in:
3
Loyalty program types as drivers of customer retention : a comparison of stand-alone programs and multi-vendor loyalty programs through the lens of transaction cost economics
Rese, Mario
;
Hundertmark, Annika
;
Schimmelpfennig, Heiko
; …
- In:
The international review of retail, distribution and …
23
(
2013
)
3
,
pp. 305-323
Persistent link: https://www.econbiz.de/10009781169
Saved in:
4
Exploring the influence of three types of grocery retailer loyalty programs on customer affective loyalty
García-Gómez, Blanca
;
Gutiérrez-Arranz, Ana Maria
; …
- In:
The international review of retail, distribution and …
22
(
2012
)
5
,
pp. 547-561
Persistent link: https://www.econbiz.de/10009690943
Saved in:
5
Kundenkartenprogramme als Instrument des wertorientierten Kundenmanagements
Götz, Oliver
;
Hoffmann, Anke
;
Scheer, Burkhard
;
Naß, …
- In:
Kundenkarten : Kundenkartenprogramme erfolgreich gestalten
,
(pp. 2-36)
.
2007
Persistent link: https://www.econbiz.de/10003511376
Saved in:
6
Aufbau und Nutzung von Kundenwissen durch Kundenkartenprogramme
Scheer, Burkhard
;
Schneider, Svenja
- In:
Kundenkarten : Kundenkartenprogramme erfolgreich gestalten
,
(pp. 65-86)
.
2007
Persistent link: https://www.econbiz.de/10003511379
Saved in:
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