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~isPartOf:"Legends in marketing"
~isPartOf:"MIT sloan management review"
~person:"Davidson, J. H."
~person:"Korsten, Peter J."
~person:"Lin, Nan"
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Davidson, J. H.
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Kotler, Philip
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Legends in marketing
MIT sloan management review
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Planned social change and the diffusion of innovation
Zaltman, Gerald
;
Bagozzi, Richard P.
;
Andreasen, Alan R.
; …
-
2018
Persistent link: https://www.econbiz.de/10011899968
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2
Improving the role and practice of marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503401
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3
The gap between the vision for marketing and reality
Kotler, Philip
;
Calder, Bobby J.
;
Malthouse, Edward C.
; …
- In:
MIT sloan management review
54
(
2012/13
)
1
,
pp. 13-14
Persistent link: https://www.econbiz.de/10009660433
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