Improving the role and practice of marketing
volume editor Tim Ambler, FCA ; contributors Patrick Barwise, Ph.D., Hugh Davidson, MA, Winston Fletscher, CBE
| Year of publication: |
2012
|
|---|---|
| Authors: | Kotler, Philip |
| Other Persons: | Ambler, Tim (ed.) ; Barwise, Patrick (contributor) ; Davidson, J. H. (contributor) ; Fletcher, Winston (contributor) |
| Published in: |
4150 Legends in marketing ; volume 4
|
| Publisher: |
Los Angeles : SAGE |
| Subject: | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xxxviii, 225 Seiten Illustrationen, Diagramme |
|---|---|
| Series: | Legends in marketing. - Los Angeles, Calif. [u.a.] : Sage, ZDB-ID 2620420-4. - Vol. 5 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Literaturangaben Enthält 21 Beiträge |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009503401