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~isPartOf:"Les cahiers de recherche / HEC Paris"
~language:"eng"
~type_genre:"Adressbuch"
~type_genre:"Arbeitspapier"
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Advertising effects
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Repeat exposure effects of Internet advertising
Lee, Janghyuk
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Briley, Donnel A.
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2005
Persistent link: https://www.econbiz.de/10002824556
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Separating the long and short-term effects of advertising repetition on brand name awareness
Vanhuele, Marc
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1994
Persistent link: https://www.econbiz.de/10000909454
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