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~subject:"United States"
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Brand
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Markenartikel
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Les cahiers de recherche / HEC Paris
The journal of brand management : an international journal
14
Journal of business research : JBR
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
The journal of product & brand management
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Working paper / National Bureau of Economic Research, Inc.
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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International journal of market research : JMRS ; the journal of the Market Research Society
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Psychology & marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of advertising : the quarterly review of marketing communications
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Marketing letters : a journal of research in marketing
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Review of industrial organization : RIO
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The Trademark reporter
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American journal of agricultural economics
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Business horizons
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Journal of economics & management strategy : JEMS
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Journal of fashion marketing and management
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Journal of marketing
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Journal of marketing communications
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Journal of marketing theory and practice
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MSI reports : working paper series
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NBER working paper series
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The journal of consumer marketing
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The journal of industrial economics
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Trademark litigation : pragmatic tactics and techniques of winning
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Tuck School of Business working paper / Tuck School of Business at Dartmouth
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American economic journal : a journal of the American Economic Association
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Applied economics
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Australasian marketing journal
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Bochumer Beiträge zur Unternehmensführung und Unternehmensforschung
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ECONIS (ZBW)
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Consumer reactions to self-expressive brand display
Sprott, David E.
;
Spangenberg, Eric R.
;
Czellar, Sandor
; …
-
2009
Persistent link: https://www.econbiz.de/10003923345
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2
Accounting for brands : a comparison between IASC, France and Germany
Stolowy, Hervé
;
Haller, Axel
-
1996
Persistent link: https://www.econbiz.de/10000938040
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3
Separating the long and short-term effects of advertising repetition on brand name awareness
Vanhuele, Marc
-
1994
Persistent link: https://www.econbiz.de/10000909454
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