Yamaguchi, Takahide (contributor); … - 2002
discrepancy on the final stage of the marketing process,
that is, to creation and offer the customer satisfaction. In the other … words, to
completely remove the discrepancy on the final stage of the marketing process
means the creation and offering of …
customers. Thus, the assortment is the starting point of the marketing
process.
To put it concretely, to completely remove …