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~isPartOf:"Management decision : MD"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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New product development
52
Produktentwicklung
52
Innovation
19
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Van Den Bulte, Christophe
8
Iyengar, Radha
7
Valente, Thomas W.
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Fischer, Marc
2
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2
Selove, Matthew
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Tellis, Gerard J.
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Albuquerque, Paulo
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Management decision : MD
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
The journal of product innovation management : an international publication of the Product Development & Management Association
360
Journal of business research : JBR
189
International journal of innovation management
156
Industrial marketing management : the international journal for industrial and high-tech firms
144
International journal of product development : IJPD
142
SpringerLink / Bücher
127
International journal of production research
121
IEEE transactions on engineering management : EM
112
International journal of production economics
105
Technovation : the international journal of technological innovation, entrepreneurship and technology management
92
Technological forecasting & social change : an international journal
81
Research policy : policy, management and economic studies of science, technology and innovation
78
R & D management
73
International journal of innovation and technology management
65
International journal of technology management : IJTM
61
Journal of engineering and technology management : JET-M
61
The journal of business & industrial marketing
56
Management science : journal of the Institute for Operations Research and the Management Sciences
55
Research technology management : RTM
51
Creativity and innovation management
50
International journal of product lifecycle management : IJPLM
50
Technology analysis & strategic management
47
European journal of operational research : EJOR
42
Research
40
European journal of innovation management : EJIM
38
Journal of open innovation : technology, market, and complexity
38
Faculty & research / Insead : working paper series
37
Journal of marketing
37
International journal of project management : the journal of The International Project Management Association
36
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
36
International journal of technology marketing : IJTMkt
36
Journal of the Academy of Marketing Science
36
European journal of innovation management
35
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
35
Springer eBook Collection
35
International journal of business innovation and research
33
Production and operations management : an international journal of the Production and Operations Management Society
32
Management Science
31
Harvard-Business-Manager : das Wissen der Besten
29
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ECONIS (ZBW)
52
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1
Raw ideas in the fuzzy front end : verbosity increases perceived creativity
Kornish, Laura J.
;
Jones, Sharaya M.
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1106-1122
Persistent link: https://www.econbiz.de/10012796445
Saved in:
2
A theoretical analysis of the lean start-up method
Yoo, Onesun Steve
;
Huang, Tingliang
;
Arifoğlu, Kenan
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 395-412
Persistent link: https://www.econbiz.de/10012593994
Saved in:
3
Consumer preference elicitation of complex products using fuzzy support vector machine active learning
Huang, Dongling
;
Luo, Lan
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
3
,
pp. 445-464
Persistent link: https://www.econbiz.de/10011498939
Saved in:
4
Practice prize paper-managing advertising campaigns for new product launches : an application at Mercedes-Benz
Fischer, Marc
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
2
,
pp. 343-359
Persistent link: https://www.econbiz.de/10012022546
Saved in:
5
A dynamic model of competitive entry response
Selove, Matthew
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
3
,
pp. 353-363
Persistent link: https://www.econbiz.de/10010370737
Saved in:
6
What are we really good at? : product strategy with uncertain capabilities
Miklós-Thal, Jeanine
;
Raith, Michael
;
Selove, Matthew
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
2
,
pp. 294-309
Persistent link: https://www.econbiz.de/10011864776
Saved in:
7
Intellectual capital, absorptive capacity and product innovation
Engelman, Raquel Machado
;
Fracasso, Edi Madalena
; …
- In:
Management decision : MD
55
(
2017
)
3
,
pp. 474-490
Persistent link: https://www.econbiz.de/10011704278
Saved in:
8
Open innovation in the food and beverage industry
Bayona Sáez, Cristina
;
Cruz-Cázares, Claudio
; …
- In:
Management decision : MD
55
(
2017
)
3
,
pp. 526-546
Persistent link: https://www.econbiz.de/10011704307
Saved in:
9
Effectuation-causation : what happens in new product development?
Ortega, Ana M.
;
García, M. Teresa
;
Santos, M. Valle
- In:
Management decision : MD
55
(
2017
)
8
,
pp. 1717-1735
Persistent link: https://www.econbiz.de/10011759264
Saved in:
10
"Ten million readers can’t be wrong!," or can they? : on the role of information about adoption stock in new product trial
Morvinski, Coby
;
Amir, On
;
Muller, Eitan
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
2
,
pp. 290-300
Persistent link: https://www.econbiz.de/10011672616
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