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~isPartOf:"Management information systems : mis quarterly"
~subject:"China"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Brand image
1
Brand management
1
Consumer behaviour
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Expert blog
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Internet marketing
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Markenführung
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Markenimage
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Online-Marketing
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consumer brand perception
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vector auto-regression
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Gu, Bin
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Luo, Xueming
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Phang, Chee Wei
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Zhang, Jie Jennifer
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Management information systems : mis quarterly
Expert journal of marketing
24
Expert journal of business and management
4
MO
3
Cogent business & management
2
ERIM report series research in management
2
International journal of internet marketing and advertising : IJIMA
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International journal of project management : the journal of The International Project Management Association
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of electronic commerce research : JECR
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Journal of fashion marketing and management
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Journal of service research : JSR
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Journal of travel and tourism marketing
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Research Paper / Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
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SFB 649 discussion paper
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The journal of brand management : an international journal
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Working paper in economics
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BERR economics paper
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DRUID working paper
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Discussion paper series / Centre for New and Emerging Markets
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Discussion paper series / Harvard Institute of Economic Research
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European research on management and business economics
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Frontiers of business research in China : selected publications from Chinese universities
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Global business and finance review
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International journal of electronic customer relationship management : IJECRM
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International journal of electronic marketing and retailing : IJEMR
1
International journal of leisure and tourism marketing : IJLTM
1
International journal of management and decision making : IJMDM
1
International journal of technology marketing : IJTMkt
1
Journal of Agribusiness in Developing and Emerging Economies
1
Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of cultural economics
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of public economics
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Journal of retailing and consumer services
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Journal of risk and financial management : JRFM
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Journal of service research
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Marketing i menedžment innovacij : m&mi
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Expert
blogs and consumer perceptions
of
competing brands
Luo, Xueming
;
Gu, Bin
;
Zhang, Jie Jennifer
;
Phang, Chee Wei
- In:
Management information systems : mis quarterly
41
(
2017
)
2
,
pp. 371-395
Persistent link: https://www.econbiz.de/10011689836
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