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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Psychology & marketing"
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Management science : journal of the Institute for Operations Research and the Management Sciences
Psychology & marketing
SpringerLink / Bücher
26
HMD : Praxis der Wirtschaftsinformatik
25
I-KNOW '08 and I-MEDIA '08 : International Conferences on Knowledge Management and New Media Technology ; conference proceedings ; [Graz, Austria, September 3 - 5, 2008]
23
Wissensmanagement : das Magazin für Digitalisierung, Vernetzung und Collaboration
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Online-PR im Web 2.0 : Fallbeispiele aus Wirtschaft und Politik
15
Social Media im Personalmarketing : erfolgreich in Netzwerken kommunizieren
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Cutting-edge social media approaches to business education : teaching with LinkedIn, Facebook, Twitter, Second Life, and blogs
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Enterprise 2.0 - die digitale Revolution der Unternehmenskultur : warum Personalmanager jetzt gefordert sind
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International journal of information technology and management : IJITM
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Social Software in Unternehmen
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Enterprise 2.0 - Die Kunst, loszulassen
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Enterprise 2.0 - die Kunst, loszulassen
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Enterprise Social Networks : Erfolgsfaktoren für die Einführung und Nutzung - Grundlagen, Praxislösungen, Fallbeispiele
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International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of business research : JBR
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Journal of organizational computing and electronic commerce
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Web 2.0 : neue Perspektiven für Marketing und Medien
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Journal of travel and tourism marketing
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Management information systems : mis quarterly
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Virtual enterprises communities & social networks : Workshop GeNeMe '10 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.10.2010
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Wettbewerbsfaktor Business Software : Prozesse erfolgreich mit Software optimieren ; Berichte aus der Praxis
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ZEW discussion papers
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Kultur 2.0 : neue Web-Strategien für das Kulturmanagement im Zeitalter von Social Media
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The learning organization : TLO ; the international journal of critical studies in organizational learning
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Virtual enterprises, communities & social networks : Workshop GeNeMe '11 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.09.2011 ; [eingebunden in die Gesamttagung "Wissens-Gemeinschaften 2011"]
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Information systems research : ISR
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International journal of internet marketing and advertising : IJIMA
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International journal of knowledge management : IJKM ; an official publication of the Information Resources Management Association
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Knowledge networks : the social software perspective
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Social media listening and monitoring for business applications
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Technological forecasting & social change : an international journal
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International journal of business information systems : IJBIS
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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1
Social media in marketing research : theoretical bases, methodological aspects, and thematic focus
Li, Fangfang
;
Larimo, Jorma
;
Leonidou, Leonidas C.
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 124-145
Persistent link: https://www.econbiz.de/10013465216
Saved in:
2
"You post, I travel" : bloggers' credibility, digital engagement, and travelers' behavioral intention : the mediating role of hedonic and utilitarian motivations
Mainolfi, Giada
;
Lo Presti, Letizia
;
Marino, Vittoria
; …
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 1022-1034
Persistent link: https://www.econbiz.de/10013186905
Saved in:
3
Ideology and composition among an online crowd : evidence from wikipedians
Greenstein, Shane M.
;
Gu, Yuan
;
Zhu, Feng
- In:
Management science : journal of the Institute for …
67
(
2021
)
5
,
pp. 3067-3086
Persistent link: https://www.econbiz.de/10012581301
Saved in:
4
Engaging fans on microblog : the synthetic influence of parasocial interaction and source characteristics on celebrity endorsement
Gong, Wanqi
;
Li, Xigen
- In:
Psychology & marketing
34
(
2017
)
7
,
pp. 720-732
Persistent link: https://www.econbiz.de/10011738072
Saved in:
5
Influence of social media over the stock market
Piñeiro Chousa, Juan Ramón
;
Vizcaíno-González, Marcos
; …
- In:
Psychology & marketing
34
(
2017
)
1
,
pp. 101-108
Persistent link: https://www.econbiz.de/10011637218
Saved in:
6
Mall haul videos : self-presentational motives and the role of self-monitoring
Harnish, Richard J.
;
Bridges, K. Robert
- In:
Psychology & marketing
33
(
2016
)
2
,
pp. 113-124
Persistent link: https://www.econbiz.de/10011433851
Saved in:
7
Cumulative growth in user-generated content production : evidence from Wikipedia
Aaltonen, Aleksi
;
Seiler, Stephan
- In:
Management science : journal of the Institute for …
62
(
2016
)
7
,
pp. 2054-2069
Persistent link: https://www.econbiz.de/10011518743
Saved in:
8
Motivation recipes for brand-related social media use : a Boolean-fsQCA approach
Saridakis, Charalampos
;
Baltas, George
;
Oghazi, Pejvak
; …
- In:
Psychology & marketing
33
(
2016
)
12
,
pp. 1062-1070
Persistent link: https://www.econbiz.de/10011627272
Saved in:
9
Consumer trust in user-generated brand recommendations on Facebook
Chari, Simos
;
Christodoulides, George
;
Presi, Caterina
; …
- In:
Psychology & marketing
33
(
2016
)
12
,
pp. 1071-1081
Persistent link: https://www.econbiz.de/10011627275
Saved in:
10
Exploring consumer insights in wine marketing : an ethnographic research on #winelovers
Cuomo, Maria Teresa
;
Tortora, Debora
;
Festa, Giuseppe
; …
- In:
Psychology & marketing
33
(
2016
)
12
,
pp. 1082-1090
Persistent link: https://www.econbiz.de/10011627278
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