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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"The journal of product & brand management"
~person:"Khan, Sameeullah"
~subject:"Altersgruppe"
~subject:"Product counterfeiting"
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Altersgruppe
Product counterfeiting
Brand image
2
Consumer behaviour
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Luxury goods
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Luxusgüter
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Markenimage
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Millennials
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Produktpiraterie
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Cohort analysis
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Counterfeit luxury brands
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Counterfeit luxury consumption
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Counterfeiting
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Descriptive norms
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Generational cohorts
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Generational identity
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Generationengerechtigkeit
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Intergenerational equity
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Kohortenanalyse
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Luxury branding
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Perceived norms
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Personality psychology
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Persönlichkeitspsychologie
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Khan, Sameeullah
Bashir, Irfan
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Dey, Debabrata
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Fazili, Asif Iqbal
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Management science : journal of the Institute for Operations Research and the Management Sciences
The journal of product & brand management
Journal of consumer marketing
1
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Signaling norm salience through perceived peer counterfeit consumption
Khan, Sameeullah
;
Fazili, Asif Iqbal
;
Bashir, Irfan
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 812-827
Persistent link: https://www.econbiz.de/10014315449
Saved in:
2
Constructing generational identity through counterfeit luxury consumption
Khan, Sameeullah
;
Fazili, Asif Iqbal
;
Bashir, Irfan
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 415-437
Persistent link: https://www.econbiz.de/10013164362
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