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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~person:"Chen, Ningyuan"
~person:"Lamberton, Cait"
~person:"Mahajan, Vijay"
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Management science : journal of the Institute for Operations Research and the Management Sciences
Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
2
Handbook of pricing research in marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
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Loot box pricing and design
Chen, Ningyuan
;
Elmachtoub, Adam N.
;
Hamilton, Michael L.
; …
- In:
Management science : journal of the Institute for …
67
(
2021
)
8
,
pp. 4809-4825
Persistent link: https://www.econbiz.de/10012625032
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2
Vice-virtue bundles
Liu, Peggy J.
;
Haws, Kelly L.
;
Lamberton, Cait
; …
- In:
Management science : journal of the Institute for …
61
(
2015
)
1
,
pp. 204-228
Persistent link: https://www.econbiz.de/10010496048
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Optimal bundling of technological products with network externality
Prasad, Ashutosh
;
Venkatesh, R.
;
Mahajan, Vijay
- In:
Management science : journal of the Institute for …
56
(
2010
)
12
,
pp. 2224-2236
Persistent link: https://www.econbiz.de/10008809521
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