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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~person:"Desai, Preyas S."
~person:"Moorthy, Sridhar"
~subject:"Werbung"
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Werbung
Advertising
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Advertising effects
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Internet marketing
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advertiser prominence
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advertiser-specific minimum bid
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first-page bid estimate
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generalized second-price auction
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keyword search advertising
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Desai, Preyas S.
Moorthy, Sridhar
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Management science : journal of the Institute for Operations Research and the Management Sciences
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Advertiser prominence effects in search advertising
Jeziorski, Przemysław
;
Moorthy, Sridhar
- In:
Management science : journal of the Institute for …
64
(
2018
)
3
,
pp. 1365-1383
Persistent link: https://www.econbiz.de/10011847252
Saved in:
2
Keyword search advertising and first-page bid estimates : a strategic analysis
Amaldoss, Wilfred
;
Desai, Preyas S.
;
Shin, Woochoel
- In:
Management science : journal of the Institute for …
61
(
2015
)
3
,
pp. 507-519
Persistent link: https://www.econbiz.de/10010505845
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