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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~person:"Desai, Preyas S."
~subject:"Online-Marketing"
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Online-Marketing
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advertiser-specific minimum bid
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first-page bid estimate
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generalized second-price auction
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keyword search advertising
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two-sided markets
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Desai, Preyas S.
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Keyword search advertising and first-page bid estimates : a strategic analysis
Amaldoss, Wilfred
;
Desai, Preyas S.
;
Shin, Woochoel
- In:
Management science : journal of the Institute for …
61
(
2015
)
3
,
pp. 507-519
Persistent link: https://www.econbiz.de/10010505845
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