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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~person:"Esch, Franz-Rudolf"
~person:"Ghose, Anindya"
~person:"Wilbur, Kenneth C."
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Esch, Franz-Rudolf
Ghose, Anindya
Wilbur, Kenneth C.
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Management science : journal of the Institute for Operations Research and the Management Sciences
Marketing : ZFP ; journal of research and management
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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International advertising and communication : current insights and empirical findings
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Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
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Integrierte Kommunikation in Theorie und Praxis : betriebswirtschaftliche und kommunikationswissenschaftliche Perspektiven ; mit Meinungen und Beispielen aus der Praxis
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International journal of advertising : the quarterly review of marketing communications
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of advertising : official publication of the American Academy of Advertising
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Marketing science
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NET Institute Working Paper
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New developments and approaches in consumer behavior research
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Springer eBook Collection / Business and Economics
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
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Working paper / Institute for Empirical Research in Economics, University of Zürich
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ECONIS (ZBW)
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Mobile targeting using customer trajectory patterns
Ghose, Anindya
;
Li, Beibei
;
Liu, Siyuan
- In:
Management science : journal of the Institute for …
65
(
2019
)
11
,
pp. 5027-5049
Persistent link: https://www.econbiz.de/10012125865
Saved in:
2
Television advertising and online search
Joo, Mingyu
;
Wilbur, Kenneth C.
;
Cowgill, Bo
;
Zhu, Yi
- In:
Management science : journal of the Institute for …
60
(
2014
)
1
,
pp. 56-73
Persistent link: https://www.econbiz.de/10010345169
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