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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~person:"Grewal, Rajdeep"
~person:"Guo, Liang"
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Grewal, Rajdeep
Guo, Liang
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Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of marketing research : JMR
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Journal of marketing research
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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DOI: 10.1287/mksc.1120.0736
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Management Science
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Review of marketing research
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The journal of supply chain management : a global review of purchasing and supply
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pp. 995-1007
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ECONIS (ZBW)
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1
Consumer boycotts, country of origin, and product competition : evidence from China’s automobile market
Sun, Qi
;
Wu, Fang
;
Li, Shanjun
;
Grewal, Rajdeep
- In:
Management science : journal of the Institute for …
67
(
2021
)
9
,
pp. 5857-5877
Persistent link: https://www.econbiz.de/10012650178
Saved in:
2
Testing the role of contextual deliberation in the compromise effect
Guo, Liang
- In:
Management science : journal of the Institute for …
68
(
2022
)
6
,
pp. 4326-4355
Persistent link: https://www.econbiz.de/10013369061
Saved in:
3
Anticipatory consumptions
Guo, Liang
- In:
Management science : journal of the Institute for …
66
(
2020
)
8
,
pp. 3717-3734
Persistent link: https://www.econbiz.de/10012289203
Saved in:
4
Attribute-level heterogeneity
Ebbes, Peter
;
Liechty, John C.
;
Grewal, Rajdeep
- In:
Management science : journal of the Institute for …
61
(
2015
)
4
,
pp. 885-897
Persistent link: https://www.econbiz.de/10010526539
Saved in:
5
Quality disclosure formats in a distribution channel
Guo, Liang
- In:
Management science : journal of the Institute for …
55
(
2009
)
9
,
pp. 1513-1526
Persistent link: https://www.econbiz.de/10003894212
Saved in:
6
Vicarious learning in new product introductions in the early years of a converging market
Srinivasan, Raji
;
Haunschild, Pamela
;
Grewal, Rajdeep
- In:
Management science : journal of the Institute for …
53
(
2007
)
1
,
pp. 16-28
Persistent link: https://www.econbiz.de/10003632012
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7
The stock market in the driver' s seat! : implications for R&D and marketing
Chakravarty, Anindita
;
Grewal, Rajdeep
- In:
Management science : journal of the Institute for …
57
(
2011
)
9
,
pp. 1594-1609
Persistent link: https://www.econbiz.de/10009312558
Saved in:
8
Contextual deliberation and preference construction
Guo, Liang
- In:
Management science : journal of the Institute for …
62
(
2016
)
10
,
pp. 2977-2993
Persistent link: https://www.econbiz.de/10011591809
Saved in:
9
Capturing consumption flexibility in assortment choice from scanner panel data
Guo, Liang
- In:
Management science : journal of the Institute for …
56
(
2010
)
10
,
pp. 1815-1832
Persistent link: https://www.econbiz.de/10008701412
Saved in:
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