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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~person:"Huang, Yan"
~subject:"Bundling strategy"
~subject:"United States"
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Bundling strategy
United States
Consumer behaviour
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Digitale Güter
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Huang, Yan
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An empirical analysis of digital music bundling strategies
Danaher, Brett
;
Huang, Yan
;
Smith, Michael D.
;
Telang, Rahul
- In:
Management science : journal of the Institute for …
60
(
2014
)
6
,
pp. 1413-1433
Persistent link: https://www.econbiz.de/10010381867
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