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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Decision under uncertainty"
~subject:"Price competition"
~subject:"marketing strategy"
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Decision under uncertainty
Price competition
marketing strategy
Marketing management
60
Marketingmanagement
60
Theorie
22
Theory
22
Consumer behaviour
9
Konsumentenverhalten
9
Preismanagement
9
Pricing strategy
9
Competitive strategy
8
Innovation
8
Wettbewerbsstrategie
8
Brand
7
Distribution channel
7
Markenartikel
7
Market entry
7
Markteintritt
7
Vertriebsweg
7
Beziehungsmarketing
5
Game theory
5
Market research
5
Marktforschung
5
Relationship marketing
5
Spieltheorie
5
competitive strategy
5
Operations Research
4
Operations research
4
Preisdifferenzierung
4
Preiswettbewerb
4
Price discrimination
4
USA
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United States
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game theory
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price discrimination
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Advertising
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Competition
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Corporate planning
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Entscheidung unter Unsicherheit
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Choi, Seung-chan
2
DeSarbo, Wayne
2
Harker, Patrick T.
2
Balachander, Subramanian
1
Boleslavsky, Raphael
1
Ching, Andrew
1
Cotton, Christopher
1
Fruchter, Gila E.
1
Gurnani, Haresh
1
Gómez, Miguel I.
1
Hong, Yuan
1
Ishihara, Masakazu
1
Kumar, Subodha
1
Mehra, Amit
1
Nasiry, Javad
1
Pedram, Mahmood
1
Popescu, Ioana
1
Prasad, Ashutosh
1
Raju, Jagmohan Singh
1
Rao, Vithala R.
1
Van Den Bulte, Christophe
1
Wu, Xiaole
1
Zhang, Fuqiang
1
Zhou, Yu
1
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Management science : journal of the Institute for Operations Research and the Management Sciences
Marketing Science
23
Journal of strategic marketing
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Journal of marketing
9
Journal of marketing management : MM
8
Management Science
8
Business Inform
6
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
4
MPRA Paper
4
Ovidius University Annals, Economic Sciences Series
4
International Journal of Management and Marketing Research
3
Journal of global marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of macromarketing
3
Journal of marketing for higher education
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Revista de Marketing Online (Journal of Online Marketing)
3
AP
2
Administrative Sciences
2
Administrative Sciences : open access journal
2
Annals of marketing-mba
2
Arbeitsbericht
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Cogent Business & Management
2
Cogent business & management
2
De Gruyter Studium
2
Department für Agrarökonomie und Rurale Entwicklung - Diskussionsbeiträge
2
ERIM Report Series Research in Management
2
European research studies
2
Expert journal of marketing
2
International Journal of Engineering Management and Economics
2
International journal of markets and business systems
2
International journal of technology marketing : IJTMkt
2
Journal of international food & agribusiness marketing
2
Journal of international marketing
2
Journal of marketing research : JMR
2
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
2
Management and Marketing Journal
2
Market : review for marketing theory and practice
2
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1
Too popular, too fast : optimal advertising and entry timing in markets with peer influence
Fruchter, Gila E.
;
Prasad, Ashutosh
;
Van Den Bulte, …
- In:
Management science : journal of the Institute for …
68
(
2022
)
6
,
pp. 4725-4741
Persistent link: https://www.econbiz.de/10013369116
Saved in:
2
Brand spillover as a marketing strategy
Wu, Xiaole
;
Zhang, Fuqiang
;
Zhou, Yu
- In:
Management science : journal of the Institute for …
68
(
2022
)
7
,
pp. 5348-5363
Persistent link: https://www.econbiz.de/10013369309
Saved in:
3
Demonstrations and price competition in new product release
Boleslavsky, Raphael
;
Cotton, Christopher
;
Gurnani, Haresh
- In:
Management science : journal of the Institute for …
63
(
2017
)
6
,
pp. 2016-2026
Persistent link: https://www.econbiz.de/10011707384
Saved in:
4
Increasing quality sequence : when is it an optimal product introduction strategy?
Pedram, Mahmood
;
Balachander, Subramanian
- In:
Management science : journal of the Institute for …
61
(
2015
)
10
,
pp. 2487-2494
Persistent link: https://www.econbiz.de/10011386241
Saved in:
5
Competitive strategies for brick-and-mortar stores to counter "showrooming"
Mehra, Amit
;
Kumar, Subodha
;
Raju, Jagmohan Singh
- In:
Management science : journal of the Institute for …
64
(
2018
)
7
,
pp. 3076-3090
Persistent link: https://www.econbiz.de/10011899711
Saved in:
6
Trade promotion decisions under demand uncertainty : a market experiment approach
Hong, Yuan
;
Gómez, Miguel I.
;
Rao, Vithala R.
- In:
Management science : journal of the Institute for …
59
(
2013
)
7
,
pp. 1709-1724
Persistent link: https://www.econbiz.de/10009784104
Saved in:
7
Measuring the informative and persuasive roles of detailing on prescribing decisions
Ching, Andrew
;
Ishihara, Masakazu
- In:
Management science : journal of the Institute for …
58
(
2012
)
7
,
pp. 1374-1387
Persistent link: https://www.econbiz.de/10009578305
Saved in:
8
Advance selling when consumers regret
Nasiry, Javad
;
Popescu, Ioana
- In:
Management science : journal of the Institute for …
58
(
2012
)
6
,
pp. 1160-1177
Persistent link: https://www.econbiz.de/10009563500
Saved in:
9
A numerical approach to deriving long-run equilibrium solutions in spatial positioning models
Choi, Seung-chan
- In:
Management science : journal of the Institute for …
38
(
1992
)
1
,
pp. 75-86
Persistent link: https://www.econbiz.de/10001121829
Saved in:
10
Product positioning under price competition
Choi, Seung-chan
- In:
Management science : journal of the Institute for …
36
(
1990
)
2
,
pp. 175-199
Persistent link: https://www.econbiz.de/10001083693
Saved in:
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