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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Konsumentenverhalten"
~subject:"Online-Recherche"
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Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of advertising research
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International journal of advertising : the quarterly review of marketing communications
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Young consumers : insight and ideas for responsible marketers
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The impact of time shifting on TV consumption and ad viewership
Belo, Rodrigo
;
Ferreira, Pedro
;
Matos, Miguel Godinho de
; …
- In:
Management science : journal of the Institute for …
65
(
2019
)
7
,
pp. 3216-3234
Persistent link: https://www.econbiz.de/10012039985
Saved in:
2
Television advertising and online search
Joo, Mingyu
;
Wilbur, Kenneth C.
;
Cowgill, Bo
;
Zhu, Yi
- In:
Management science : journal of the Institute for …
60
(
2014
)
1
,
pp. 56-73
Persistent link: https://www.econbiz.de/10010345169
Saved in:
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