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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Markenartikel"
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Markenartikel
Marktforschung
49
Market research
13
Theorie
7
Theory
7
Verbraucher
7
Marketing management
5
Marketingmanagement
5
Consumer behaviour
3
Innovation
3
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Preiswettbewerb
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hierarchical Bayes
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Automotive industry
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Betriebswirtschaftliche Verfahrensforschung
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Beziehungsmarketing
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Burger, Philip
1
Choi, Seung-chan
1
DeSarbo, Wayne
1
Harker, Patrick T.
1
Jeuland, Abel P.
1
Pessemier, Edgar
1
Teach, Richard
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Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of marketing research : JMR
22
Journal of advertising research
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of marketing
4
International journal of market research : JMRS ; the journal of the Market Research Society
3
Management science : journal of the Institute of Management Sciences ; application and theory
3
The evolution of brands : from signals of quality to storehouses of trust
3
The journal of brand management : an international journal
3
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
2
Discussion paper / Humboldt-Universität zu Berlin, Sonderforschungsbereich 373 Quantifikation und Simulation Ökonomischer Prozesse
2
Discussion papers of interdisciplinary research project 373
2
Esomar congress
2
European journal of operational research : EJOR
2
Faculty & research / Insead : working paper series
2
Handbook of brand relationships
2
Handbuch der Marktforschung
2
Harvard business review : HBR
2
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
2
Journal of business research : JBR
2
Journal of fashion marketing and management
2
Journal of retailing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Psychology & marketing
2
Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft
2
Research memorandum / Faculty of Economics, University of Groningen, Institute of Economical Research
2
Routledge advances in management and business studies
2
Schmalenbach business review : sbr
2
The journal of consumer marketing
2
A Mentor Executive Library Book
1
ATV series of technical research studies
1
Acta Academiae Oeconomicae Helsingiensis, Ser. A 15
1
Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
1
Arbeitspapiere zur mathematischen Wirtschaftsforschung
1
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Beiträge zu Agrarwissenschaften
1
Beiträge zum Produkt-Marketing
1
Bulletin of Osaka Prefecture University / D
1
Decision sciences : DS
1
Die Betriebswirtschaft : DBW
1
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1
A numerical approach to deriving long-run equilibrium solutions in spatial positioning models
Choi, Seung-chan
- In:
Management science : journal of the Institute for …
38
(
1992
)
1
,
pp. 75-86
Persistent link: https://www.econbiz.de/10001121829
Saved in:
2
Brand choice inertia as one aspects of the notion of brand loyalty
Jeuland, Abel P.
- In:
Management science : journal of the Institute for …
25
(
1979
),
pp. 671-682
Persistent link: https://www.econbiz.de/10003073002
Saved in:
3
Using laboratory brand preference scales to predict consumer brand purchases
Pessemier, Edgar
;
Burger, Philip
;
Teach, Richard
- In:
Management science : journal of the Institute for …
17
(
1971
)
6
,
pp. B371-B385
Persistent link: https://www.econbiz.de/10002638102
Saved in:
4
A composite heterogeneous model of brand choice and purchase timing behavior
Zufryden, Fred S.
- In:
Management science : journal of the Institute for …
24
(
1977
)
2
,
pp. 121-136
Persistent link: https://www.econbiz.de/10003033743
Saved in:
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