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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Preiswettbewerb"
~subject:"Price competition"
~subject:"Theory"
~type_genre:"Article in journal"
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Search: subject_exact:"Marketing strategy"
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Preiswettbewerb
Price competition
Theory
Marketing management
60
Marketingmanagement
60
Theorie
22
Consumer behaviour
9
Konsumentenverhalten
9
Preismanagement
9
Pricing strategy
9
Competitive strategy
8
Innovation
8
Wettbewerbsstrategie
8
Brand
7
Distribution channel
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Markenartikel
7
Market entry
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Markteintritt
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Vertriebsweg
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Beziehungsmarketing
5
Game theory
5
Market research
5
Marktforschung
5
Relationship marketing
5
Spieltheorie
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competitive strategy
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Operations Research
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Operations research
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Preisdifferenzierung
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Price discrimination
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USA
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United States
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game theory
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marketing strategy
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price discrimination
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Advertising
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Competition
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Corporate planning
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Decision under uncertainty
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Entscheidung unter Unsicherheit
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Article in journal
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23
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Choi, Seung-chan
2
Conner, Kathleen R.
2
DeSarbo, Wayne
2
Eliashberg, Jehoshua
2
Harker, Patrick T.
2
Steinberg, Richard H.
2
Ben Rhouma, Tarek
1
Boleslavsky, Raphael
1
Brown, Christina L.
1
Brown, Gerald G.
1
Carpenter, Gregory S.
1
Cotton, Christopher
1
Day, Diana L.
1
Defourny, Boris
1
Devinney, Timothy Michael
1
Fraser, Cynthia
1
Fruchter, Gila E.
1
Ginter, James L.
1
Graves, Glenn W.
1
Gurnani, Haresh
1
Hauser, John R.
1
Honczarenko, Maria D.
1
Huff, Lenard C.
1
Jaikumar, Ramchandran
1
Keeley, Robert H.
1
Kumar, K. R.
1
Kumar, Subodha
1
Lattin, James M.
1
Mehra, Amit
1
Moazeni, Somayeh
1
Moorthy, K. S.
1
Png, Ivan
1
Prasad, Ashutosh
1
Raju, Jagmohan Singh
1
Rangan, V. Kasturi
1
Roberts, John H.
1
Robinson, William Thomas
1
Roure, Juan B.
1
Rumelt, Richard P.
1
Stewart, David W.
1
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Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business economics : JBE
19
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
19
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
16
Jahrbuch der Absatz- und Verbrauchsforschung
13
Die Betriebswirtschaft : DBW
11
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
11
Journal of business research : JBR
10
Industrial marketing management : the international journal for industrial and high-tech firms
9
European journal of operational research : EJOR
8
International journal of industrial organization
8
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
7
Handelsforschung
7
International journal of production economics
7
Marketing : ZFP ; journal of research and management
7
The Rand journal of economics
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Southern economic journal
5
Economics letters
4
European journal of marketing : EJM
4
Journal of business ethics : JOBE
4
Journal of global marketing
4
Journal of retailing and consumer services
4
Advances in nonprofit marketing : a research annual
3
Harvard-Business-Manager : das Wissen der Besten
3
Journal of marketing
3
Journal of strategic marketing
3
Journal of the Academy of Marketing Science
3
The American economic review
3
The journal of industrial economics
3
Zeitschrift für Planung : ZP
3
Advances in business marketing : a research annual
2
Annales d'économie et de statistique
2
Betriebswirtschaftliche Forschung und Praxis : BFuP
2
Eastern economic journal
2
Economics of innovation and new technology
2
European review of agricultural economics : ERAE
2
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
2
Global business review
2
Hitotsubashi journal of commerce & management
2
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ECONIS (ZBW)
23
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1
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23
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1
Too popular, too fast : optimal advertising and entry timing in markets with peer influence
Fruchter, Gila E.
;
Prasad, Ashutosh
;
Van Den Bulte, …
- In:
Management science : journal of the Institute for …
68
(
2022
)
6
,
pp. 4725-4741
Persistent link: https://www.econbiz.de/10013369116
Saved in:
2
Demonstrations and price competition in new product release
Boleslavsky, Raphael
;
Cotton, Christopher
;
Gurnani, Haresh
- In:
Management science : journal of the Institute for …
63
(
2017
)
6
,
pp. 2016-2026
Persistent link: https://www.econbiz.de/10011707384
Saved in:
3
Sequential learning in designing marketing campaigns for market entry
Moazeni, Somayeh
;
Defourny, Boris
;
Wilczak, Monika J.
- In:
Management science : journal of the Institute for …
66
(
2020
)
9
,
pp. 4226-4245
Persistent link: https://www.econbiz.de/10012297820
Saved in:
4
Optimal marketing strategies for the acquisition and retention of service subscribers
Ben Rhouma, Tarek
;
Zaccour, Georges
- In:
Management science : journal of the Institute for …
64
(
2018
)
6
,
pp. 2609-2627
Persistent link: https://www.econbiz.de/10011878982
Saved in:
5
Competitive strategies for brick-and-mortar stores to counter "showrooming"
Mehra, Amit
;
Kumar, Subodha
;
Raju, Jagmohan Singh
- In:
Management science : journal of the Institute for …
64
(
2018
)
7
,
pp. 3076-3090
Persistent link: https://www.econbiz.de/10011899711
Saved in:
6
Obtaining strategic advantage from being imitated : when can encouraging "clones" pay?
Conner, Kathleen R.
- In:
Management science : journal of the Institute for …
41
(
1995
)
2
,
pp. 209-225
Persistent link: https://www.econbiz.de/10001179366
Saved in:
7
Note: the impact of leadtime and years of competitive rivalry on pioneer market share advantages
Huff, Lenard C.
- In:
Management science : journal of the Institute for …
40
(
1994
)
10
,
pp. 1370-1377
Persistent link: https://www.econbiz.de/10001171805
Saved in:
8
Investigating the relationship between time in market and pioneering advantage
Brown, Christina L.
- In:
Management science : journal of the Institute for …
40
(
1994
)
10
,
pp. 1361-1369
Persistent link: https://www.econbiz.de/10001171806
Saved in:
9
A numerical approach to deriving long-run equilibrium solutions in spatial positioning models
Choi, Seung-chan
- In:
Management science : journal of the Institute for …
38
(
1992
)
1
,
pp. 75-86
Persistent link: https://www.econbiz.de/10001121829
Saved in:
10
Market segmentation, cannibalization, and the timing of product introductions
Moorthy, K. S.
- In:
Management science : journal of the Institute for …
38
(
1992
)
3
,
pp. 345-359
Persistent link: https://www.econbiz.de/10001124419
Saved in:
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