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~isPartOf:"Managerial and decision economics : MDE ; the international journal of research and progress in management economics"
~isPartOf:"The savvy investor's guide"
~subject:"Sponsoring"
~subject:"Sponsorship"
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Managerial and decision economics : MDE ; the international journal of research and progress in management economics
The savvy investor's guide
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Share price reactions to advertising announcements and broadcast of media events
Filbeck, Greg
;
Zhao, Xin
;
Tompkins, Daniel P.
;
Chong, Peggy
- In:
Managerial and decision economics : MDE ; the …
30
(
2009
)
4
,
pp. 253-264
Persistent link: https://www.econbiz.de/10003847192
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