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~isPartOf:"Managing consumer services : factory or theater?"
~subject:"Relationship marketing"
~subject:"Services"
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Relationship marketing
Services
Dienstleistungsmarketing
5
Services marketing
5
Beziehungsmarketing
4
Service-Dominant Logic
3
Service-dominant logic
3
Business process management
2
Prozessmanagement
2
Betriebliche Wertschöpfung
1
Business network
1
Customer integration
1
Dienstleistung
1
Dienstleistungsinnovation
1
Dienstleistungsmanagement
1
Equestrian sports
1
Event marketing
1
Event-Marketing
1
Freizeitwirtschaft
1
Internet marketing
1
Kundenintegration
1
Leisure industries
1
Mobile Marketing
1
Mobile marketing
1
Online-Marketing
1
Pferdesport
1
Product design
1
Produktgestaltung
1
Service innovation
1
Service management
1
USA
1
United States
1
Unternehmensnetzwerk
1
Value creation
1
augmented reality
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Case study
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1
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English
4
Author
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Baglieri, Enzo
1
Carù, Antonella
1
Cova, Bernard
1
Edvardsson, Bo
1
Klaus, Philipp
1
La Rocca, Antonella
1
Mandelli, Andreina
1
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Managing consumer services : factory or theater?
The journal of services marketing
27
Journal of retailing and consumer services
12
Journal of service research : JSR
11
Services marketing quarterly
11
Journal of service management
9
SpringerLink / Bücher
9
European journal of marketing : EJM
8
Journal of business research : JBR
7
Kundenbeziehungen im Dienstleistungsbereich
7
The service industries journal
7
Gabler Edition Wissenschaft / Focus Dienstleistungsmarketing
6
Industrial marketing management : the international journal for industrial and high-tech firms
6
International journal of contemporary hospitality management
6
Journal of the Academy of Marketing Science
6
Basler Schriften zum Marketing
5
Journal of service research
5
Dienstleistungsmarken : Forum Dienstleistungsmanagement
4
European journal of marketing
4
International journal of quality and service sciences
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Marketing theory
4
Springer eBook Collection / Business and Economics
4
The international journal of bank marketing : IJBM
4
The journal of business & industrial marketing
4
Aktuelle Entwicklungen im Dienstleistungsmarketing
3
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
3
Dienstleistungsqualität : Konzepte - Methoden - Erfahrungen
3
Fokus Dienstleistungsmarketing
3
Gabler Edition Wissenschaft
3
International journal of services and operations management
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
Journal of strategic marketing
3
Journal of travel and tourism marketing
3
Management im Gesundheitswesen : das Lehrbuch für Studium und Praxis
3
Neue Herausforderungen an das Dienstleistungsmarketing
3
Tourism management : research, policies, practice
3
A Research Agenda for Service Marketing
2
Advances in services marketing
2
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ECONIS (ZBW)
4
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1
From service experiences to augmented service journeys : digital technology and networks in consumer services
Mandelli, Andreina
;
La Rocca, Antonella
- In:
Managing consumer services : factory or theater?
,
(pp. 151-190)
.
2014
Persistent link: https://www.econbiz.de/10010478141
Saved in:
2
The design of consumer experiences : managerial approaches for service companies
Carù, Antonella
;
Cova, Bernard
- In:
Managing consumer services : factory or theater?
,
(pp. 91-108)
.
2014
Persistent link: https://www.econbiz.de/10010478148
Saved in:
3
Striking the right balance : how to design, implement, and operationalize customer experience management programs
Klaus, Philipp
;
Edvardsson, Bo
- In:
Managing consumer services : factory or theater?
,
(pp. 69-89)
.
2014
Persistent link: https://www.econbiz.de/10010478149
Saved in:
4
Factories or theatres? : the future of service
Baglieri, Enzo
- In:
Managing consumer services : factory or theater?
,
(pp. 1-24)
.
2014
Persistent link: https://www.econbiz.de/10010478160
Saved in:
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